Destination image management:

This study explores the perceptions of university students – both Portuguese residents and international students living in Lisbon – regarding the main attractions of the Lisbon Metropolitan Area, Portugal. While currently residing in Lisbon, these students are also potential future tourists. By un...

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Main Authors: Filipe Segurado Severino, Teresa Costa, Margarida Cristina, Ana Gláucia Roque, Sandra Nunes, Zélia Raposo Santos
Format: Article
Language:English
Published: CEG 2025-07-01
Series:Finisterra - Revista Portuguesa de Geografia
Online Access:https://revistas.rcaap.pt/finisterra/article/view/38635
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author Filipe Segurado Severino
Teresa Costa
Margarida Cristina
Ana Gláucia Roque
Sandra Nunes
Zélia Raposo Santos
author_facet Filipe Segurado Severino
Teresa Costa
Margarida Cristina
Ana Gláucia Roque
Sandra Nunes
Zélia Raposo Santos
author_sort Filipe Segurado Severino
collection DOAJ
description This study explores the perceptions of university students – both Portuguese residents and international students living in Lisbon – regarding the main attractions of the Lisbon Metropolitan Area, Portugal. While currently residing in Lisbon, these students are also potential future tourists. By understanding their views on Lisbon’s attractions, this study aims to provide insights that may inform destination strategies in other regions. Employing a mixed-methods approach, the research investigates the specific features that attract students to Lisbon, a city known for its rich cultural heritage and vibrant atmosphere. Data were collected from students at two higher education institutions through interactive questionnaires incorporating multimedia content about the area. The study highlights that cultural and historical landmarks, favourable climate conditions, and a commitment to ecological sustainability are key elements contributing to Lisbon's appeal. The findings show how these characteristics not only attract potential future tourists but also enable destinations to leverage their unique attributes to boost attractiveness and address sustainability challenges. This analysis contributes to a deeper understanding of tourist perceptions and destination qualities, offering valuable input for destination management and marketing strategies focused on sustainable tourism.
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publishDate 2025-07-01
publisher CEG
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series Finisterra - Revista Portuguesa de Geografia
spelling doaj-art-d6649f5af5034e3aac9e2b298929ccbe2025-08-20T02:52:59ZengCEGFinisterra - Revista Portuguesa de Geografia0430-50272182-29052025-07-016012910.18055/Finis38635Destination image management: Filipe Segurado Severino0https://orcid.org/0000-0002-9865-4664Teresa Costa1https://orcid.org/0000-0001-5252-121XMargarida Cristina2https://orcid.org/0009-0003-7612-1861Ana Gláucia Roque3Sandra Nunes4https://orcid.org/0000-0002-0123-5771Zélia Raposo Santos5https://orcid.org/0000-0003-3858-311XEscola Superior de Hotelaria e Turismo do Estoril (ESHTE); CiTUR - Centre for Tourism Research, Development and Innovation; RESILIENCE – Centre for Regional Resilience and SustainabilityEscola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE – Centre for Regional Resilience and Sustainability; CiTUR - Centre for Tourism Research, Development and InnovationEscola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS)Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL) ; Escola Superior de Hotelaria e Turismo do Estoril (ESHTE)Escola Superior de Ciências Empresariais, Instituto Politécnico de Setúbal (IPS); RESILIENCE - Center for Regional Resilience and Sustainability ; NovaMath – Centre for Mathematics and Applications at FCT/UNL, Universidade Nova de LisboaEscola Superior de Comunicação Social, Instituto Politécnico de Lisboa (IPL); LIACOM – Laboratório de Investigação Aplicada em Comunicação e Média This study explores the perceptions of university students – both Portuguese residents and international students living in Lisbon – regarding the main attractions of the Lisbon Metropolitan Area, Portugal. While currently residing in Lisbon, these students are also potential future tourists. By understanding their views on Lisbon’s attractions, this study aims to provide insights that may inform destination strategies in other regions. Employing a mixed-methods approach, the research investigates the specific features that attract students to Lisbon, a city known for its rich cultural heritage and vibrant atmosphere. Data were collected from students at two higher education institutions through interactive questionnaires incorporating multimedia content about the area. The study highlights that cultural and historical landmarks, favourable climate conditions, and a commitment to ecological sustainability are key elements contributing to Lisbon's appeal. The findings show how these characteristics not only attract potential future tourists but also enable destinations to leverage their unique attributes to boost attractiveness and address sustainability challenges. This analysis contributes to a deeper understanding of tourist perceptions and destination qualities, offering valuable input for destination management and marketing strategies focused on sustainable tourism. https://revistas.rcaap.pt/finisterra/article/view/38635
spellingShingle Filipe Segurado Severino
Teresa Costa
Margarida Cristina
Ana Gláucia Roque
Sandra Nunes
Zélia Raposo Santos
Destination image management:
Finisterra - Revista Portuguesa de Geografia
title Destination image management:
title_full Destination image management:
title_fullStr Destination image management:
title_full_unstemmed Destination image management:
title_short Destination image management:
title_sort destination image management
url https://revistas.rcaap.pt/finisterra/article/view/38635
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AT teresacosta destinationimagemanagement
AT margaridacristina destinationimagemanagement
AT anaglauciaroque destinationimagemanagement
AT sandranunes destinationimagemanagement
AT zeliarapososantos destinationimagemanagement