THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION
This study aimed to analyze the violation of maxims in conversational implicature found in djarum 76 advertisements “Jin Version” and find out the audiences understanding about the Djarum 76 Advertisements “Jin Version” with a violation of Grice maxims in their conversation, this study used qualitat...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Pendidikan Ganesha
2019-09-01
|
| Series: | Indonesian Journal of Educational Research and Review |
| Subjects: | |
| Online Access: | https://ejournal.undiksha.ac.id/index.php/IJERR/article/view/21266 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850022910667784192 |
|---|---|
| author | I Luh Meiyana Ariss Susanti Gede Hendri Setiawan |
| author_facet | I Luh Meiyana Ariss Susanti Gede Hendri Setiawan |
| author_sort | I Luh Meiyana Ariss Susanti |
| collection | DOAJ |
| description | This study aimed to analyze the violation of maxims in conversational implicature found in djarum 76 advertisements “Jin Version” and find out the audiences understanding about the Djarum 76 Advertisements “Jin Version” with a violation of Grice maxims in their conversation, this study used qualitative descriptive method to find out the violation of Gricean maxims. And to know the effect of maxims violation in delivering the advertisements messages, the researcher spread the questionnaire to the society by taking 30 peoples as sample. From the result of violation analysis, there were four types of Grice maxims violated. And then from the result of questionnaire analysis, the researcher found out that the advertisement was attractive. Based on those data the researcher concluded that the audiences interest to watch the advertisements and they understand enough with the messages which was deliver by Djarum 76 “Jin Version” although there were Gricean maxims violations. |
| format | Article |
| id | doaj-art-d63be43f7a4d48d7997279d923554f88 |
| institution | DOAJ |
| issn | 2621-4792 2621-8984 |
| language | English |
| publishDate | 2019-09-01 |
| publisher | Universitas Pendidikan Ganesha |
| record_format | Article |
| series | Indonesian Journal of Educational Research and Review |
| spelling | doaj-art-d63be43f7a4d48d7997279d923554f882025-08-20T03:01:31ZengUniversitas Pendidikan GaneshaIndonesian Journal of Educational Research and Review2621-47922621-89842019-09-012310.23887/ijerr.v2i3.21266THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSIONI Luh Meiyana Ariss Susanti0Gede Hendri Setiawan1STKIP Agama Hindu SingarajaSTKIP Agama Hindu SingarajaThis study aimed to analyze the violation of maxims in conversational implicature found in djarum 76 advertisements “Jin Version” and find out the audiences understanding about the Djarum 76 Advertisements “Jin Version” with a violation of Grice maxims in their conversation, this study used qualitative descriptive method to find out the violation of Gricean maxims. And to know the effect of maxims violation in delivering the advertisements messages, the researcher spread the questionnaire to the society by taking 30 peoples as sample. From the result of violation analysis, there were four types of Grice maxims violated. And then from the result of questionnaire analysis, the researcher found out that the advertisement was attractive. Based on those data the researcher concluded that the audiences interest to watch the advertisements and they understand enough with the messages which was deliver by Djarum 76 “Jin Version” although there were Gricean maxims violations.https://ejournal.undiksha.ac.id/index.php/IJERR/article/view/21266Gricean MaximImplicatureViolationIklan Djarum 76 Jin Version. |
| spellingShingle | I Luh Meiyana Ariss Susanti Gede Hendri Setiawan THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION Indonesian Journal of Educational Research and Review Gricean Maxim Implicature Violation Iklan Djarum 76 Jin Version. |
| title | THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION |
| title_full | THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION |
| title_fullStr | THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION |
| title_full_unstemmed | THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION |
| title_short | THE ANALYSIS OF VIOLATION OF MAXIMS IN CONVERSATIONAL IMPLICATURE FOUND IN DJARUM 76 ADVERTISEMENTS JIN VERSION |
| title_sort | analysis of violation of maxims in conversational implicature found in djarum 76 advertisements jin version |
| topic | Gricean Maxim Implicature Violation Iklan Djarum 76 Jin Version. |
| url | https://ejournal.undiksha.ac.id/index.php/IJERR/article/view/21266 |
| work_keys_str_mv | AT iluhmeiyanaarisssusanti theanalysisofviolationofmaximsinconversationalimplicaturefoundindjarum76advertisementsjinversion AT gedehendrisetiawan theanalysisofviolationofmaximsinconversationalimplicaturefoundindjarum76advertisementsjinversion AT iluhmeiyanaarisssusanti analysisofviolationofmaximsinconversationalimplicaturefoundindjarum76advertisementsjinversion AT gedehendrisetiawan analysisofviolationofmaximsinconversationalimplicaturefoundindjarum76advertisementsjinversion |