CONTENT ANALYSIS OF TWO QUALITY NEWSPAPERS
The article presents a content analysis aimed at identifying the rate of occurrence of keywords within the analysed texts. By applying an exploratory, qualitative research approach, the author conducted a comparative analysis of the frequency of certain keywords - “sustainability”, “tourism” and...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2021-05-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2021_1/4-7-1-21.pdf |
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| Summary: | The article presents a content analysis aimed at identifying the rate of
occurrence of keywords within the analysed texts. By applying an exploratory,
qualitative research approach, the author conducted a comparative analysis
of the frequency of certain keywords - “sustainability”, “tourism” and ”village” -
, all related to the wider concept of "rural sustainable marketing", in two
countries: Romania and the United Kingdom. The software chosen for the
analysis is Tropes, which analyzes and compares the presence, meanings
and relationships of the keywords, then makes inferences about the
messages within the texts for each country. The analysis focused on news
items from two quality online newspapers: Adevarul (Romanian newspaper)
and The Guardian (British newspaper). The news items pertain to a period of
two weeks: February 18th – March 2nd 2020. By searching for relevant
keywords in the two newspapers, the author has identified and exemplified
general references (information carriers from actant and acted), reference
universes, occurrences. Findings of the article may contribute to the broader
task of improving media practices, more specifically a larger coverage of a
topic like the development of rural sustainable marketing. |
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| ISSN: | 1841-2416 1841-2416 |