The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.

Ocean literacy plays a crucial role in promoting sustainable marine conservation behaviors, yet its underlying psychological mechanisms among university students remain underexplored, particularly within Asian contexts. This qualitative study aimed to investigate how ocean literacy influences pro-en...

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Main Authors: Linzhao Wang, Bo Gao, Xiangwei Chang, Li Zhang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0323510
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author Linzhao Wang
Bo Gao
Xiangwei Chang
Li Zhang
author_facet Linzhao Wang
Bo Gao
Xiangwei Chang
Li Zhang
author_sort Linzhao Wang
collection DOAJ
description Ocean literacy plays a crucial role in promoting sustainable marine conservation behaviors, yet its underlying psychological mechanisms among university students remain underexplored, particularly within Asian contexts. This qualitative study aimed to investigate how ocean literacy influences pro-environmental behaviors among Chinese university students through environmental beliefs, values, and perceived responsibility. Semi-structured interviews with 16 university students from four coastal universities in China were conducted and analyzed using thematic analysis with NVivo software. Results indicated that ocean literacy encompasses five interconnected dimensions: scientific knowledge, environmental ethics, behavioral intentions for conservation, policy understanding, and critical thinking. Emotional connectedness and direct experiential engagement emerged as significant factors enhancing students' environmental awareness and behavioral transformation. The findings also highlighted cultural relevance, social norms, and interactive educational practices as essential elements for translating ocean literacy into tangible conservation actions. Despite participants demonstrating foundational ocean knowledge, limitations in their systemic understanding of complex marine issues were identified, suggesting the need for more comprehensive educational interventions. This study provides empirical insights for optimizing marine education strategies and policy initiatives aimed at enhancing public engagement and achieving sustainable ocean governance.
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publisher Public Library of Science (PLoS)
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spelling doaj-art-d611cd331fb249a9918f473988704cf72025-08-23T05:31:53ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01208e032351010.1371/journal.pone.0323510The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.Linzhao WangBo GaoXiangwei ChangLi ZhangOcean literacy plays a crucial role in promoting sustainable marine conservation behaviors, yet its underlying psychological mechanisms among university students remain underexplored, particularly within Asian contexts. This qualitative study aimed to investigate how ocean literacy influences pro-environmental behaviors among Chinese university students through environmental beliefs, values, and perceived responsibility. Semi-structured interviews with 16 university students from four coastal universities in China were conducted and analyzed using thematic analysis with NVivo software. Results indicated that ocean literacy encompasses five interconnected dimensions: scientific knowledge, environmental ethics, behavioral intentions for conservation, policy understanding, and critical thinking. Emotional connectedness and direct experiential engagement emerged as significant factors enhancing students' environmental awareness and behavioral transformation. The findings also highlighted cultural relevance, social norms, and interactive educational practices as essential elements for translating ocean literacy into tangible conservation actions. Despite participants demonstrating foundational ocean knowledge, limitations in their systemic understanding of complex marine issues were identified, suggesting the need for more comprehensive educational interventions. This study provides empirical insights for optimizing marine education strategies and policy initiatives aimed at enhancing public engagement and achieving sustainable ocean governance.https://doi.org/10.1371/journal.pone.0323510
spellingShingle Linzhao Wang
Bo Gao
Xiangwei Chang
Li Zhang
The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
PLoS ONE
title The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
title_full The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
title_fullStr The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
title_full_unstemmed The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
title_short The promotive effect of ocean literacy on marine conservation behavior: A qualitative study based on Chinese university students.
title_sort promotive effect of ocean literacy on marine conservation behavior a qualitative study based on chinese university students
url https://doi.org/10.1371/journal.pone.0323510
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