Customer Behavior Analysis and Predictive Modeling in Supermarket Retail: A Comprehensive Data Mining Approach
In the dynamic landscape of supermarket retail, understanding customer behaviour is paramount for optimising business strategies and enhancing profitability. This paper presents a comprehensive data mining approach to analyse customer behaviour and build predictive models within the supermarket reta...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10542125/ |
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