Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case
This paper is intended to clarify the new forms of labor organization and resistance on the part of digital platform workers, particularly delivery app motorcyclists in Brasília, the Federal District of Brazil. We will attempt to show relations between structuring a category of motorcycle couriers...
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| Format: | Article |
| Language: | Spanish |
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Universidad Complutense de Madrid
2025-07-01
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| Series: | Sociología del Trabajo |
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| Online Access: | https://revistas.ucm.es/index.php/STRA/article/view/98778 |
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| _version_ | 1849321039265267712 |
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| author | Ricardo Colturato Festi |
| author_facet | Ricardo Colturato Festi |
| author_sort | Ricardo Colturato Festi |
| collection | DOAJ |
| description |
This paper is intended to clarify the new forms of labor organization and resistance on the part of digital platform workers, particularly delivery app motorcyclists in Brasília, the Federal District of Brazil. We will attempt to show relations between structuring a category of motorcycle couriers – characterized by heterogeneity and fragmentation – and the difficulties of putting collective and unity actions together. We will therefore indicate the strategies for political fight and negotiation of their demands with the companies and the State. We will also indicate relations between the obstacles to their organization and the flexible workforce management strategies implemented by digital companies, in particular the modality known as iFood's Logistics Operator. This paper is grounded on data secured from empirical research, particularly semi-structured interviews with Summary
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| format | Article |
| id | doaj-art-d591a64f7cb44f3b917507d02e2c3d3b |
| institution | Kabale University |
| issn | 0210-8364 2603-9710 |
| language | Spanish |
| publishDate | 2025-07-01 |
| publisher | Universidad Complutense de Madrid |
| record_format | Article |
| series | Sociología del Trabajo |
| spelling | doaj-art-d591a64f7cb44f3b917507d02e2c3d3b2025-08-20T03:49:54ZspaUniversidad Complutense de MadridSociología del Trabajo0210-83642603-97102025-07-0110610.5209/stra.98778Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood caseRicardo Colturato Festi0Universidad de Brasilia This paper is intended to clarify the new forms of labor organization and resistance on the part of digital platform workers, particularly delivery app motorcyclists in Brasília, the Federal District of Brazil. We will attempt to show relations between structuring a category of motorcycle couriers – characterized by heterogeneity and fragmentation – and the difficulties of putting collective and unity actions together. We will therefore indicate the strategies for political fight and negotiation of their demands with the companies and the State. We will also indicate relations between the obstacles to their organization and the flexible workforce management strategies implemented by digital companies, in particular the modality known as iFood's Logistics Operator. This paper is grounded on data secured from empirical research, particularly semi-structured interviews with Summary https://revistas.ucm.es/index.php/STRA/article/view/98778digital labor platformsplatformizationuberizationprecarious work |
| spellingShingle | Ricardo Colturato Festi Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case Sociología del Trabajo digital labor platforms platformization uberization precarious work |
| title | Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case |
| title_full | Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case |
| title_fullStr | Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case |
| title_full_unstemmed | Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case |
| title_short | Gamification, control and resistance in the delivery app courier sector in Brazil: the iFood case |
| title_sort | gamification control and resistance in the delivery app courier sector in brazil the ifood case |
| topic | digital labor platforms platformization uberization precarious work |
| url | https://revistas.ucm.es/index.php/STRA/article/view/98778 |
| work_keys_str_mv | AT ricardocolturatofesti gamificationcontrolandresistanceinthedeliveryappcouriersectorinbraziltheifoodcase |