Market research of behavior of information consumers
The article considers the essence and content of marketing research, information needs, and consumer behavior on the market of information services.
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| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1259 |
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| _version_ | 1849394716837150720 |
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| author | A. V. Balabanova G. T. Zhuravlev |
| author_facet | A. V. Balabanova G. T. Zhuravlev |
| author_sort | A. V. Balabanova |
| collection | DOAJ |
| description | The article considers the essence and content of marketing research, information needs, and consumer behavior on the market of information services. |
| format | Article |
| id | doaj-art-d563d584045e4bdd8dab29eeca29b511 |
| institution | Kabale University |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-d563d584045e4bdd8dab29eeca29b5112025-08-20T03:39:54ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-0102926371258Market research of behavior of information consumersA. V. Balabanova0G. T. Zhuravlev1Russian academy of entrepreneurshipRussian academy of entrepreneurshipThe article considers the essence and content of marketing research, information needs, and consumer behavior on the market of information services.https://www.pp-mag.ru/jour/article/view/1259marketingmarketing researchinformationinformation needsconsumer behaviormedia |
| spellingShingle | A. V. Balabanova G. T. Zhuravlev Market research of behavior of information consumers Путеводитель предпринимателя marketing marketing research information information needs consumer behavior media |
| title | Market research of behavior of information consumers |
| title_full | Market research of behavior of information consumers |
| title_fullStr | Market research of behavior of information consumers |
| title_full_unstemmed | Market research of behavior of information consumers |
| title_short | Market research of behavior of information consumers |
| title_sort | market research of behavior of information consumers |
| topic | marketing marketing research information information needs consumer behavior media |
| url | https://www.pp-mag.ru/jour/article/view/1259 |
| work_keys_str_mv | AT avbalabanova marketresearchofbehaviorofinformationconsumers AT gtzhuravlev marketresearchofbehaviorofinformationconsumers |