Impact of marketing mix dimensions on the competitiveness of university centers
The aim of this research is to empirically contrast an explanatory model of how the elements of the marketing mix used in a university center (product, price, place, promotion, personnel, processes and physical evidence) influence its competitiveness from the point of view of its users (students). T...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125005923 |
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