The Influence of E-Wom and Hospital Image on Patient Satisfaction and Loyalty at General Hospital Royal Prima Medan

The Influence of E-Wom and Hospital Image on Patient Satisfaction and Loyalty at General Hospital Royal Prima Medan

Hospitals face the challenge of change by building marketing strategies through electronic word of mouth (E-WOM) and strengthening hospital image to increase public trust, which is expected to encourage the intention of reuse of health services. This study aims to analyze the effect of E-WOM and ho...

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Bibliographic Details
Main Authors: Nadia Deva Sihombing, Chrismis Novalinda Ginting, Muhammad Faridz Syahrian
Format: Article
Language:Arabic
Published: Yayasan Pendidikan Islam dan Multikultural 2025-02-01
Series:International Journal of Islamic Education, Research and Multiculturalism
Subjects:
E-Wom
Hospital image
Patient satisfaction
Patient loyalty
Online Access:https://journal.yaspim.org/index.php/IJIERM/article/view/441
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