Celebrity Endorsement and Purchase Intention of the Buyer in Clothing Sector
Companies are continually determined to increase and maintain clients by means of developing their brand reputation and image. Mainly, this calls for better celebrity endorser strategies with targeted markets. The goal of the study was to focus on investigating celebrity endorsement on the purchase...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Textiles and Fashion Professionals – Ghana
2019-06-01
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| Series: | Fashion and Textiles Review |
| Subjects: | |
| Online Access: | https://journal.itfpgh.com/ftr/article/view/41 |
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