The Factor of Production Efficiency and the Company’s Reputational Capital Valuing

Relevance. Valuation of companies operating in the market becomes more important during undergoing reorganization of export and import supply chains and the withdrawal of foreign manufacturers from the domestic market under the sanctions’ pressure. Purpose. This research made to identify methods and...

Full description

Saved in:
Bibliographic Details
Main Author: V. A. Chernov
Format: Article
Language:Russian
Published: Government of Russian Federation, Financial University 2025-04-01
Series:Учёт. Анализ. Аудит
Subjects:
Online Access:https://accounting.fa.ru/jour/article/view/684
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849395188233928704
author V. A. Chernov
author_facet V. A. Chernov
author_sort V. A. Chernov
collection DOAJ
description Relevance. Valuation of companies operating in the market becomes more important during undergoing reorganization of export and import supply chains and the withdrawal of foreign manufacturers from the domestic market under the sanctions’ pressure. Purpose. This research made to identify methods and approaches for the calculation of the company’s value and its reputation rating in the context of a structural transformation of the economy due to the recent deterioration in international relations. We will examine both speculative and production approaches and examine how traditional financial indicators work with the added value. These approaches are used to explain the qualitative characteristics of cost-based management. To assess reputational capital, we used the methods of gross rent multiplier, direct capitalization, and discounting. We also used a market approach with the “excess profits” method. Results. We provide an example of how to calculate the value of real estate in the context of sanctions uncertainty and the goal of import substitution. Using the example of intangible assets such as goodwill and brand, we discuss the reliability of assessing the company’s reputational capital. This capital is the result of high-quality production, investment attractiveness, and corporate social responsibility. To illustrate this, we highlight the differences between speculative and production approaches to increase the value of reputational capital. We suggest refinements to the paradigm of value-based management that focus primarily on production achievements rather than speculative manipulations. Additionally, we consider the method for determining the value of assets, business reputation, and brand in assessing reputational capital, with author’s clarifications. Conclusion. The calculations we have done provide a framework for evaluating the assets and reputation capital required to launch and invest in new industries. This approach can lead to economic growth based on high efficiency and technology, as well as the creation of a sustainable and dynamic economy. It also aims to reduce the proportion of imported goods and services in the structure of the gross domestic product, in line with the President’s Decree «On the National Development Goals of the Russian Federation for the period up to 2030 and for the future up to 2036».
format Article
id doaj-art-d4e85a7afb12417ca6ffd73cb5b505a2
institution Kabale University
issn 2408-9303
2619-130X
language Russian
publishDate 2025-04-01
publisher Government of Russian Federation, Financial University
record_format Article
series Учёт. Анализ. Аудит
spelling doaj-art-d4e85a7afb12417ca6ffd73cb5b505a22025-08-20T03:39:44ZrusGovernment of Russian Federation, Financial UniversityУчёт. Анализ. Аудит2408-93032619-130X2025-04-01121748210.26794/2408-9303-2025-12-1-74-82553The Factor of Production Efficiency and the Company’s Reputational Capital ValuingV. A. Chernov0National Research Lobachevsky State University of Nizhny NovgorodRelevance. Valuation of companies operating in the market becomes more important during undergoing reorganization of export and import supply chains and the withdrawal of foreign manufacturers from the domestic market under the sanctions’ pressure. Purpose. This research made to identify methods and approaches for the calculation of the company’s value and its reputation rating in the context of a structural transformation of the economy due to the recent deterioration in international relations. We will examine both speculative and production approaches and examine how traditional financial indicators work with the added value. These approaches are used to explain the qualitative characteristics of cost-based management. To assess reputational capital, we used the methods of gross rent multiplier, direct capitalization, and discounting. We also used a market approach with the “excess profits” method. Results. We provide an example of how to calculate the value of real estate in the context of sanctions uncertainty and the goal of import substitution. Using the example of intangible assets such as goodwill and brand, we discuss the reliability of assessing the company’s reputational capital. This capital is the result of high-quality production, investment attractiveness, and corporate social responsibility. To illustrate this, we highlight the differences between speculative and production approaches to increase the value of reputational capital. We suggest refinements to the paradigm of value-based management that focus primarily on production achievements rather than speculative manipulations. Additionally, we consider the method for determining the value of assets, business reputation, and brand in assessing reputational capital, with author’s clarifications. Conclusion. The calculations we have done provide a framework for evaluating the assets and reputation capital required to launch and invest in new industries. This approach can lead to economic growth based on high efficiency and technology, as well as the creation of a sustainable and dynamic economy. It also aims to reduce the proportion of imported goods and services in the structure of the gross domestic product, in line with the President’s Decree «On the National Development Goals of the Russian Federation for the period up to 2030 and for the future up to 2036».https://accounting.fa.ru/jour/article/view/684value-based managementproduction approachspeculative approachcompany valuationfair valuereputational capitalgoodwillbrandcorporate social responsibility
spellingShingle V. A. Chernov
The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
Учёт. Анализ. Аудит
value-based management
production approach
speculative approach
company valuation
fair value
reputational capital
goodwill
brand
corporate social responsibility
title The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
title_full The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
title_fullStr The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
title_full_unstemmed The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
title_short The Factor of Production Efficiency and the Company’s Reputational Capital Valuing
title_sort factor of production efficiency and the company s reputational capital valuing
topic value-based management
production approach
speculative approach
company valuation
fair value
reputational capital
goodwill
brand
corporate social responsibility
url https://accounting.fa.ru/jour/article/view/684
work_keys_str_mv AT vachernov thefactorofproductionefficiencyandthecompanysreputationalcapitalvaluing
AT vachernov factorofproductionefficiencyandthecompanysreputationalcapitalvaluing