A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy"
The increasing public demand for brands to contribute to the creation of a ‘more livable world’ has played a critical role in shaping the transformation of corporate strategies centered around corporate social advocacy. This shift has also necessitated further academic inquiry into the subject. In t...
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| Format: | Article |
| Language: | English |
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Sakarya University
2025-04-01
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| Series: | Akademik İncelemeler Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/4308948 |
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| _version_ | 1849314086477627392 |
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| author | Aycan Ulusan Beris Artan Özoran |
| author_facet | Aycan Ulusan Beris Artan Özoran |
| author_sort | Aycan Ulusan |
| collection | DOAJ |
| description | The increasing public demand for brands to contribute to the creation of a ‘more livable world’ has played a critical role in shaping the transformation of corporate strategies centered around corporate social advocacy. This shift has also necessitated further academic inquiry into the subject. In this context, this study aims to offer both a conceptual evaluation of corporate social advocacy and a systematic review of academic research conducted in this field. The findings suggest that corporate social advocacy is gaining substantial prominence in both corporate and academic contexts. However, the review also identifies notable methodological gaps within the existing body of literature. Furthermore, an important observation is that the majority of studies focus predominantly on U.S. corporations and societal issues, leading to a body of literature that is largely constrained to the U.S. context. |
| format | Article |
| id | doaj-art-d4dcbbf02dc64d7c97dbdf68e6165758 |
| institution | Kabale University |
| issn | 2602-3016 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Sakarya University |
| record_format | Article |
| series | Akademik İncelemeler Dergisi |
| spelling | doaj-art-d4dcbbf02dc64d7c97dbdf68e61657582025-08-20T03:52:33ZengSakarya UniversityAkademik İncelemeler Dergisi2602-30162025-04-0120112514210.17550/akademikincelemeler.157214728A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy"Aycan Ulusan0https://orcid.org/0009-0002-9215-0796Beris Artan Özoran1https://orcid.org/0000-0002-1814-4323TOBB EKONOMİ VE TEKNOLOJİ ÜNİVERSİTESİANKARA ÜNİVERSİTESİThe increasing public demand for brands to contribute to the creation of a ‘more livable world’ has played a critical role in shaping the transformation of corporate strategies centered around corporate social advocacy. This shift has also necessitated further academic inquiry into the subject. In this context, this study aims to offer both a conceptual evaluation of corporate social advocacy and a systematic review of academic research conducted in this field. The findings suggest that corporate social advocacy is gaining substantial prominence in both corporate and academic contexts. However, the review also identifies notable methodological gaps within the existing body of literature. Furthermore, an important observation is that the majority of studies focus predominantly on U.S. corporations and societal issues, leading to a body of literature that is largely constrained to the U.S. context.https://dergipark.org.tr/en/download/article-file/4308948corporate social advocacypublic relationssystematic reviewcorporate social responsibilitykurumsal sosyal savunuculukhalkla ilişkilersistematik derlemekurumsal sosyal sorumluluk |
| spellingShingle | Aycan Ulusan Beris Artan Özoran A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" Akademik İncelemeler Dergisi corporate social advocacy public relations systematic review corporate social responsibility kurumsal sosyal savunuculuk halkla ilişkiler sistematik derleme kurumsal sosyal sorumluluk |
| title | A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" |
| title_full | A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" |
| title_fullStr | A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" |
| title_full_unstemmed | A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" |
| title_short | A New Concept in Public Relations: A Systematic Review on "Corporate Social Advocacy" |
| title_sort | new concept in public relations a systematic review on corporate social advocacy |
| topic | corporate social advocacy public relations systematic review corporate social responsibility kurumsal sosyal savunuculuk halkla ilişkiler sistematik derleme kurumsal sosyal sorumluluk |
| url | https://dergipark.org.tr/en/download/article-file/4308948 |
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