Results of a Qualitative Exploratory Study: Under Which Conditions Do Very Old People Learn How to Adopt Digital Media?
It is a popular assumption that people learn certain practices for handling media in the course of their adolescence and adulthood, which make it difficult for them to develop new patterns for the use of media at a later point in their lives. From this theoretical standpoint, it is a challenge for o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-06-01
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| Series: | Journalism and Media |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-5172/6/2/94 |
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| Summary: | It is a popular assumption that people learn certain practices for handling media in the course of their adolescence and adulthood, which make it difficult for them to develop new patterns for the use of media at a later point in their lives. From this theoretical standpoint, it is a challenge for older people to learn how to handle new media and integrate them into their current living situation. Beyond theoretical assumptions, there has formerly been a lack of exploratory investigations pursuing the conditions under which older adults take up digital media with which they were previously not familiar and incorporate them into their daily lives. Between October 2023 and March 2024, 32 semi-standardised individual interviews were conducted with a group of people between 80 and 93 years of age, who had recently acquired a digital medium and integrated it into their everyday lives. The decisive factor here was the presence of certain motives that generate plausible incentives to make permanent use of new media. The interviewees have purposefully acquired new media. It is notable that acquisition processes were strongly initiated by significant changes in life circumstances. In the case of most interviewees, the intention to acquire an internet-enabled medium was based on the wish to use a few selected functions. New options for online use were only explored after a while. The following patterns were identified regarding the motives and gratifications of acquisition: new media as…(1) hobby extension, (2) support network, (3) compensation tool, (4) connection opportunity, (5) escape from everyday life. It can be assumed that older people experience the use of new media as purposeful if they have specific motives for doing so. Biological, psychological and social correlations as well as ways of coping and dealing with age(ing) are relevant here. If daily use potentials are perceived as beneficial, older people show a high level of adaptability in terms of new media. Against this background, a gratification-orientated model appears to be a promising starting point for explaining the prerequisites for media adoption based on motives that generate plausible incentives for learning how to use new media at an older age. |
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| ISSN: | 2673-5172 |