Dirty Pictures

On December 17th, 2018, an adult content ban was enacted on Tumblr, a microblogging and online content-sharing platform. The ban enforced the removal of all so-called adult content through the use of a censorial algorithm designed to flag or remove images. This paper traces the discursive negotiati...

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Main Author: Esra S. Padgett
Format: Article
Language:English
Published: Department of Anthropology, University of Chicago 2021-01-01
Series:Semiotic Review
Subjects:
Online Access:https://semioticreview.com/sr/index.php/srindex/article/view/61
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author Esra S. Padgett
author_facet Esra S. Padgett
author_sort Esra S. Padgett
collection DOAJ
description On December 17th, 2018, an adult content ban was enacted on Tumblr, a microblogging and online content-sharing platform. The ban enforced the removal of all so-called adult content through the use of a censorial algorithm designed to flag or remove images. This paper traces the discursive negotiations between Tumblr and its users that emerged after the ban, a process centered on the very terms of what defines obscenity and constituted by competing pragmatics for sorting obscene images. This article outlines the history of obscenity law in the U.S. and its use of both inherentist and performative approaches. It then traces the shift in Tumblr’s content ban, from a legal framework to an automated algorithmic agent for the task of discernment. The paper argues that disputes arising in the aftermath of the ban are the result of clashing sets of (meta)pragmatics—the semiotic processes of category-making, and image categorization more specifically—which, once the ken of juridical experts, are now brought to light by Tumblr’s act of censorship.
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spelling doaj-art-d43d2c2230a04b77a2321bf09c7e960b2025-08-20T03:56:05ZengDepartment of Anthropology, University of ChicagoSemiotic Review3066-81072021-01-01910.71743/1fz1ky14Dirty PicturesEsra S. Padgett On December 17th, 2018, an adult content ban was enacted on Tumblr, a microblogging and online content-sharing platform. The ban enforced the removal of all so-called adult content through the use of a censorial algorithm designed to flag or remove images. This paper traces the discursive negotiations between Tumblr and its users that emerged after the ban, a process centered on the very terms of what defines obscenity and constituted by competing pragmatics for sorting obscene images. This article outlines the history of obscenity law in the U.S. and its use of both inherentist and performative approaches. It then traces the shift in Tumblr’s content ban, from a legal framework to an automated algorithmic agent for the task of discernment. The paper argues that disputes arising in the aftermath of the ban are the result of clashing sets of (meta)pragmatics—the semiotic processes of category-making, and image categorization more specifically—which, once the ken of juridical experts, are now brought to light by Tumblr’s act of censorship. https://semioticreview.com/sr/index.php/srindex/article/view/61algorithmscensorshipsocial mediaperformativityobscenity
spellingShingle Esra S. Padgett
Dirty Pictures
Semiotic Review
algorithms
censorship
social media
performativity
obscenity
title Dirty Pictures
title_full Dirty Pictures
title_fullStr Dirty Pictures
title_full_unstemmed Dirty Pictures
title_short Dirty Pictures
title_sort dirty pictures
topic algorithms
censorship
social media
performativity
obscenity
url https://semioticreview.com/sr/index.php/srindex/article/view/61
work_keys_str_mv AT esraspadgett dirtypictures