Relationship between corporate culture, service quality, and customer satisfaction of food and beverage franchise enterprises [version 1; peer review: 1 approved, 2 approved with reservations]

Background This study examines the intricate relationship between corporate culture, service quality, and customer satisfaction in franchise businesses operating in the Mekong Delta region of Vietnam. Given the increasing significance of corporate culture in shaping business performance, this resear...

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Bibliographic Details
Main Authors: Liem Nguyen Thanh, Duyen Chau Thi Le, Linh Huynh Giao
Format: Article
Language:English
Published: F1000 Research Ltd 2025-03-01
Series:F1000Research
Subjects:
Online Access:https://f1000research.com/articles/14-267/v1
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