Игра с нормой в интернет-мемах

There is no doubt that internet communication is characterized by language democratization, which is particularly evident in the case of a genre such as internet memes. In the process of meme creation, the norms are quite often exceeded. Particularly noticeable are deviations from the orthographic,...

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Main Author: Gabriela Wilk
Format: Article
Language:deu
Published: Adam Mickiewicz University in Poznań 2024-12-01
Series:Studia Rossica Posnaniensia
Subjects:
Online Access:https://pressto.amu.edu.pl/index.php/strp/article/view/45462
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author Gabriela Wilk
author_facet Gabriela Wilk
author_sort Gabriela Wilk
collection DOAJ
description There is no doubt that internet communication is characterized by language democratization, which is particularly evident in the case of a genre such as internet memes. In the process of meme creation, the norms are quite often exceeded. Particularly noticeable are deviations from the orthographic, punctuation, grammatical, or stylistic norms (a large number of swear words). A significant part of these deviations is intentional, as they testify to the linguistic creativity of the meme authors who aim to achieve a humorous effect. The purpose of this article is to present how deviations from the norms are used in Russian internet memes. It is also pointed out that memes addressing the problem of linguistic correctness humorously can be found on the internet. The analysis showed that they could be a specific form of fighting against violations of the linguistic norms in online communication. By ridiculing typical mistakes in the contemporary Russian language, they popularize normative forms.
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publisher Adam Mickiewicz University in Poznań
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series Studia Rossica Posnaniensia
spelling doaj-art-d3f914f4ea4345d4b0b5e9e2ef1600942025-08-20T02:52:20ZdeuAdam Mickiewicz University in PoznańStudia Rossica Posnaniensia0081-68842720-703X2024-12-0149210.14746/strp.2024.49.2.9Игра с нормой в интернет-мемахGabriela Wilkhttps://orcid.org/0000-0001-9112-5674 There is no doubt that internet communication is characterized by language democratization, which is particularly evident in the case of a genre such as internet memes. In the process of meme creation, the norms are quite often exceeded. Particularly noticeable are deviations from the orthographic, punctuation, grammatical, or stylistic norms (a large number of swear words). A significant part of these deviations is intentional, as they testify to the linguistic creativity of the meme authors who aim to achieve a humorous effect. The purpose of this article is to present how deviations from the norms are used in Russian internet memes. It is also pointed out that memes addressing the problem of linguistic correctness humorously can be found on the internet. The analysis showed that they could be a specific form of fighting against violations of the linguistic norms in online communication. By ridiculing typical mistakes in the contemporary Russian language, they popularize normative forms. https://pressto.amu.edu.pl/index.php/strp/article/view/45462Internet memeslinguistic normslanguage gamesintentional mistakeslanguage vulgarization
spellingShingle Gabriela Wilk
Игра с нормой в интернет-мемах
Studia Rossica Posnaniensia
Internet memes
linguistic norms
language games
intentional mistakes
language vulgarization
title Игра с нормой в интернет-мемах
title_full Игра с нормой в интернет-мемах
title_fullStr Игра с нормой в интернет-мемах
title_full_unstemmed Игра с нормой в интернет-мемах
title_short Игра с нормой в интернет-мемах
title_sort игра с нормой в интернет мемах
topic Internet memes
linguistic norms
language games
intentional mistakes
language vulgarization
url https://pressto.amu.edu.pl/index.php/strp/article/view/45462
work_keys_str_mv AT gabrielawilk igrasnormojvinternetmemah