Constructing project business around professional identity: business model strategizing of architectural firms
Creative professional service firms experience difficulties in establishing healthy and sustainable business models, as they must reconcile the often competing value systems upon which the models are based. They continuously negotiate between professional values and beliefs and the firm’s commercia...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Delft University of Technology
2018-12-01
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| Series: | A+BE: Architecture and the Built Environment |
| Online Access: | https://aplusbe.eu/index.php/p/article/view/89 |
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| _version_ | 1849221830431211520 |
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| author | Marina Bos -de Vos Kristina Lauche Leentje Volker |
| author_facet | Marina Bos -de Vos Kristina Lauche Leentje Volker |
| author_sort | Marina Bos -de Vos |
| collection | DOAJ |
| description |
Creative professional service firms experience difficulties in establishing healthy and sustainable business models, as they must reconcile the often competing value systems upon which the models are based. They continuously negotiate between professional values and beliefs and the firm’s commercial goals, resulting in struggles between identity and strategy. Adopting a work lens, this study investigates the reciprocal tensions between identity and strategy in 17 business model design workshops with members of architectural firms. Observational data show that practitioners collaboratively construct their business models around professional values, thereby strengthening organizational identity, but constraining innovation in their business models. The research contributes to the body of literature on business model design processes by articulating how professional aspects of identity enable and constrain practitioners in shaping and being shaped by their strategic actions and decisions.
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| format | Article |
| id | doaj-art-d3e88f7dbd7d487ba92d02777600863e |
| institution | Kabale University |
| issn | 2212-3202 2214-7233 |
| language | English |
| publishDate | 2018-12-01 |
| publisher | Delft University of Technology |
| record_format | Article |
| series | A+BE: Architecture and the Built Environment |
| spelling | doaj-art-d3e88f7dbd7d487ba92d02777600863e2025-08-26T11:32:04ZengDelft University of TechnologyA+BE: Architecture and the Built Environment2212-32022214-72332018-12-0113Constructing project business around professional identity: business model strategizing of architectural firmsMarina Bos -de Vos0Kristina Lauche1Leentje Volker2TU Delft, Architecture and the Built EnvironmentRadboud UniversiteitTU Delft, Architecture and the Built Environment Creative professional service firms experience difficulties in establishing healthy and sustainable business models, as they must reconcile the often competing value systems upon which the models are based. They continuously negotiate between professional values and beliefs and the firm’s commercial goals, resulting in struggles between identity and strategy. Adopting a work lens, this study investigates the reciprocal tensions between identity and strategy in 17 business model design workshops with members of architectural firms. Observational data show that practitioners collaboratively construct their business models around professional values, thereby strengthening organizational identity, but constraining innovation in their business models. The research contributes to the body of literature on business model design processes by articulating how professional aspects of identity enable and constrain practitioners in shaping and being shaped by their strategic actions and decisions. https://aplusbe.eu/index.php/p/article/view/89 |
| spellingShingle | Marina Bos -de Vos Kristina Lauche Leentje Volker Constructing project business around professional identity: business model strategizing of architectural firms A+BE: Architecture and the Built Environment |
| title | Constructing project business around professional identity: business model strategizing of architectural firms |
| title_full | Constructing project business around professional identity: business model strategizing of architectural firms |
| title_fullStr | Constructing project business around professional identity: business model strategizing of architectural firms |
| title_full_unstemmed | Constructing project business around professional identity: business model strategizing of architectural firms |
| title_short | Constructing project business around professional identity: business model strategizing of architectural firms |
| title_sort | constructing project business around professional identity business model strategizing of architectural firms |
| url | https://aplusbe.eu/index.php/p/article/view/89 |
| work_keys_str_mv | AT marinabosdevos constructingprojectbusinessaroundprofessionalidentitybusinessmodelstrategizingofarchitecturalfirms AT kristinalauche constructingprojectbusinessaroundprofessionalidentitybusinessmodelstrategizingofarchitecturalfirms AT leentjevolker constructingprojectbusinessaroundprofessionalidentitybusinessmodelstrategizingofarchitecturalfirms |