Relationship Model Analysis of Personal Factors, Celebrity Endorsement, Buying Behavior, and Word of Mouth on Tourists on Komodo Island

Relationship Model Analysis of Personal Factors, Celebrity Endorsement, Buying Behavior, and Word of Mouth on Tourists on Komodo Island

The purpose of this study was to analyze factors affecting word of mouth. A causality quantitative research design was used to answer this question by involving a sample of 120 tourists on Komodo Island who were selected using a purposive sampling technique. A modified set of questionnaires was dist...

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Bibliographic Details
Main Authors: Ramdhan Kurniawan, Usep Suhud, Fauzy Rahman Kosasih, Zulmi Ramdani
Format: Article
Language:English
Published: UIN Sunan Gunung Djati Bandung 2023-04-01
Series:Jurnal Perspektif
Online Access:http://www.perspektif.uinsgd.ac.id/index.php/JP/article/view/202
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