Business Intelligence Analysis in Small and Medium Enterprises
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (S...
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| Format: | Article |
| Language: | English |
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International Journal of Innovation in Marketing Elements
2022-02-01
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| Series: | International Journal of Innovation in Marketing Elements |
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| Online Access: | https://ijime.ir/index.php/ijime/article/view/12 |
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| _version_ | 1850208507744223232 |
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| author | Reza Maleki Ehsan Sabet |
| author_facet | Reza Maleki Ehsan Sabet |
| author_sort | Reza Maleki |
| collection | DOAJ |
| description |
In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections:
First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs."
In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.
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| format | Article |
| id | doaj-art-d3c30670a5fa4325bc552a0db754391e |
| institution | OA Journals |
| issn | 2783-378X |
| language | English |
| publishDate | 2022-02-01 |
| publisher | International Journal of Innovation in Marketing Elements |
| record_format | Article |
| series | International Journal of Innovation in Marketing Elements |
| spelling | doaj-art-d3c30670a5fa4325bc552a0db754391e2025-08-20T02:10:13ZengInternational Journal of Innovation in Marketing ElementsInternational Journal of Innovation in Marketing Elements2783-378X2022-02-012110.59615/ijime.2.1.1Business Intelligence Analysis in Small and Medium EnterprisesReza Maleki0Ehsan Sabet1Student of Industrial Engineering at PNU, Tabriz, Iran Wolfson School of Mechanical, Electrical and Manufacturing Engineering Loughborough University, Leicestershire LE11 3TU, UK In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs." In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs. https://ijime.ir/index.php/ijime/article/view/12SMEsEnterprisesbusiness intelligenceBig Data |
| spellingShingle | Reza Maleki Ehsan Sabet Business Intelligence Analysis in Small and Medium Enterprises International Journal of Innovation in Marketing Elements SMEs Enterprises business intelligence Big Data |
| title | Business Intelligence Analysis in Small and Medium Enterprises |
| title_full | Business Intelligence Analysis in Small and Medium Enterprises |
| title_fullStr | Business Intelligence Analysis in Small and Medium Enterprises |
| title_full_unstemmed | Business Intelligence Analysis in Small and Medium Enterprises |
| title_short | Business Intelligence Analysis in Small and Medium Enterprises |
| title_sort | business intelligence analysis in small and medium enterprises |
| topic | SMEs Enterprises business intelligence Big Data |
| url | https://ijime.ir/index.php/ijime/article/view/12 |
| work_keys_str_mv | AT rezamaleki businessintelligenceanalysisinsmallandmediumenterprises AT ehsansabet businessintelligenceanalysisinsmallandmediumenterprises |