DIGITAL TRANSFORMATION OF TOURISM, A GREAT STEP FORWARD?
Over the past few years, the phrase “digital transformation in travel” has been repeatedly mentioned more and more. During the outbreak of the Covid-19 pandemic, many faces of the tourism and travel industry have been slowed down or ceased. And as a result, the importance and demand for radical digi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Petrosani
2022-10-01
|
| Series: | Annals of the University of Petrosani: Economics |
| Subjects: | |
| Online Access: | https://www.upet.ro/annals/economics/pdf/2022/7).%20Nimara_1.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Over the past few years, the phrase “digital transformation in travel” has been repeatedly mentioned more and more. During the outbreak of the Covid-19 pandemic, many faces of the tourism and travel industry have been slowed down or ceased. And as a result, the importance and demand for radical digital experience are becoming enormous. The owners of travel businesses have been implementing various solutions to adjust their presence on the digital platforms and offering great digital experiences. This paper aims to show how the digital transformation has fundamentally changed the model of thinking in terms of tourism and how can modern digital technologies create novel opportunities and values. |
|---|---|
| ISSN: | 1582-5949 2247-8620 |