The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions

The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions

This study seeks to determine how TikTok live streaming and price discounts affect student purchasing decisions at the Fashion TikTok Shop. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 155 students at Fashion TikTok Shop constituted the s...

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Bibliographic Details
Main Authors: Fahmi Faturrohman, Ilham Nur Riszki Setiawan, Yusuf Yusuf, Rahmadi Rahmadi
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-08-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Tiktok Live Streaming, Price Discount, Purchase Decision
Online Access:https://www.e-journal.uac.ac.id/index.php/iijse/article/view/7463
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