When green energy feels cozy: The interplay of protected values, the halo effect, and demographics in consumers’ renewable energies adoption
Adopting renewable energies at the individual level is required to mitigate greenhouse gas emissions, reduce reliance on fossil fuels, and transition to a society based on green energy. This study taps into this topic by exploring why and which consumers would adopt renewable energies using two psyc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Cleaner and Responsible Consumption |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666784324000706 |
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