Exploring the Impact of Fear of Missing Out (FoMO) on Youth Shopping Intentions in Social Commerce Landscape

Exploring the Impact of Fear of Missing Out (FoMO) on Youth Shopping Intentions in Social Commerce Landscape

This study explored the influence of Fear of Missing Out (FoMO) on youths’ shopping intentions within the social commerce environment of TikTok. The background emphasized the growing prevalence of social media platforms as retail channels and the potential impact of FoMO on consumer behavior. The o...

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Bibliographic Details
Main Authors: Bui Thanh Khoa, Nguyen Minh Tuan, Nguyen Duy Phuong
Format: Article
Language:English
Published: Qubahan 2025-03-01
Series:Qubahan Academic Journal
Online Access:https://journal.qubahan.com/index.php/qaj/article/view/1403
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