Exploring the Impact of Fear of Missing Out (FoMO) on Youth Shopping Intentions in Social Commerce Landscape
This study explored the influence of Fear of Missing Out (FoMO) on youths’ shopping intentions within the social commerce environment of TikTok. The background emphasized the growing prevalence of social media platforms as retail channels and the potential impact of FoMO on consumer behavior. The o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Qubahan
2025-03-01
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| Series: | Qubahan Academic Journal |
| Online Access: | https://journal.qubahan.com/index.php/qaj/article/view/1403 |
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