A mixed-method approach to assess business models of communication departments: insights from a pilot study
PurposeThe article introduces and evaluates a method for applying a new management tool for corporate communications and public relations: the Communication Business Model (CBM).Design/methodology/approachThe conceptual development of a multidimensional method for identifying, analyzing, and assessi...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-03-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1547040/full |
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