A mixed-method approach to assess business models of communication departments: insights from a pilot study

A mixed-method approach to assess business models of communication departments: insights from a pilot study

PurposeThe article introduces and evaluates a method for applying a new management tool for corporate communications and public relations: the Communication Business Model (CBM).Design/methodology/approachThe conceptual development of a multidimensional method for identifying, analyzing, and assessi...

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Bibliographic Details
Main Authors: Jeanne Link, Fiona Vaassen, Christoph Lautenbach, Ansgar Zerfass
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-03-01
Series:Frontiers in Communication
Subjects:
business model
communication management
communication strategy
corporate communications
public relations
value creation
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2025.1547040/full
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