SOCIAL NETWORKS AS A TOOL FOR IMPLEMENTATION OF SOCIAL-PSYCHOLOGICAL MECHANISMS OF ORGANIZATIONAL CULTURE
The article examines the possibilities of using virtual social networks for the implementation of socio-psychological mechanisms for the construction and development of organizational culture. The authors describe social networks as a special virtualized social environment, characterize and describe...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2017-06-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/761 |
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| Summary: | The article examines the possibilities of using virtual social networks for the implementation of socio-psychological mechanisms for the construction and development of organizational culture. The authors describe social networks as a special virtualized social environment, characterize and describe the features of interaction within it. In the work, much attention is paid to socio-psychological mechanisms - scoring, patricipation, the technology of the expanding core and cascade technology, as well as the organizational conditions for employee motivation. |
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| ISSN: | 1816-4277 2686-8415 |