Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study

Abstract BackgroundWith the rapid development of the internet and its widespread use, online health information–seeking (OHIS) has become a popular and important research topic. Various benefits of OHIS are well recognized. However, OHIS seems to be a mixed blessing. Research...

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Main Authors: Honghui Rong, Lu Lu, Miao He, Tian Guo, Xian Li, Qingliu Tao, Yixin Li, Chuanfen Zheng, Ling Zhang, Fengju Li, Dali Yi, Enyu Lei, Ting Luo, Qinghua Yang, Ji-an Chen
Format: Article
Language:English
Published: JMIR Publications 2025-05-01
Series:JMIR Formative Research
Online Access:https://formative.jmir.org/2025/1/e56028
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author Honghui Rong
Lu Lu
Miao He
Tian Guo
Xian Li
Qingliu Tao
Yixin Li
Chuanfen Zheng
Ling Zhang
Fengju Li
Dali Yi
Enyu Lei
Ting Luo
Qinghua Yang
Ji-an Chen
author_facet Honghui Rong
Lu Lu
Miao He
Tian Guo
Xian Li
Qingliu Tao
Yixin Li
Chuanfen Zheng
Ling Zhang
Fengju Li
Dali Yi
Enyu Lei
Ting Luo
Qinghua Yang
Ji-an Chen
author_sort Honghui Rong
collection DOAJ
description Abstract BackgroundWith the rapid development of the internet and its widespread use, online health information–seeking (OHIS) has become a popular and important research topic. Various benefits of OHIS are well recognized. However, OHIS seems to be a mixed blessing. Research on OHIS has been reported in Western countries and in high-income regions in eastern China. Studies on the population in the western region of China, such as Chongqing, are still limited. ObjectiveThe aim of the study was to identify the prevalence, common topics, and common methods of health information–seeking and the factors influencing these behaviors among the Chongqing population. MethodsThis cross-sectional questionnaire study was conducted from September to October 2021. A web-based questionnaire was sent to users aged 15 years and older in Chongqing using a Chinese web-based survey hosting site (N=14,466). Data on demographics, web-based health information resources, and health topics were collected. Factors that may influence health literacy were assessed using the ResultsA total of 67.1% (9704/14,466) of the participants displayed OHIS behaviors. Participants who were younger, had a higher educational level, and worked as medical staff or teachers were more likely to engage in OHIS, while those living in rural areas, ethnic minorities, and farmers were less likely to seek health information on the web (P ConclusionsOHIS is prevalent in Chongqing. Further research could be performed based on the influencing factors identified herein and high-priority, effective ways of improving the OHIS behaviors of the Chongqing population.
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institution Kabale University
issn 2561-326X
language English
publishDate 2025-05-01
publisher JMIR Publications
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series JMIR Formative Research
spelling doaj-art-d32cebf44da645028dcd795381cf9d022025-08-20T03:24:59ZengJMIR PublicationsJMIR Formative Research2561-326X2025-05-019e56028e5602810.2196/56028Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire StudyHonghui Ronghttp://orcid.org/0000-0003-4413-0862Lu Luhttp://orcid.org/0000-0001-5840-5340Miao Hehttp://orcid.org/0009-0000-8991-5933Tian Guohttp://orcid.org/0009-0000-0325-9673Xian Lihttp://orcid.org/0009-0006-2145-6498Qingliu Taohttp://orcid.org/0009-0008-5104-1431Yixin Lihttp://orcid.org/0009-0005-4743-2059Chuanfen Zhenghttp://orcid.org/0000-0001-9854-349XLing Zhanghttp://orcid.org/0009-0001-9366-5604Fengju Lihttp://orcid.org/0009-0003-6754-1856Dali Yihttp://orcid.org/0000-0002-7811-9031Enyu Leihttp://orcid.org/0009-0005-2012-2114Ting Luohttp://orcid.org/0009-0002-4200-0925Qinghua Yanghttp://orcid.org/0009-0000-9224-4042Ji-an Chenhttp://orcid.org/0000-0002-0875-0004 Abstract BackgroundWith the rapid development of the internet and its widespread use, online health information–seeking (OHIS) has become a popular and important research topic. Various benefits of OHIS are well recognized. However, OHIS seems to be a mixed blessing. Research on OHIS has been reported in Western countries and in high-income regions in eastern China. Studies on the population in the western region of China, such as Chongqing, are still limited. ObjectiveThe aim of the study was to identify the prevalence, common topics, and common methods of health information–seeking and the factors influencing these behaviors among the Chongqing population. MethodsThis cross-sectional questionnaire study was conducted from September to October 2021. A web-based questionnaire was sent to users aged 15 years and older in Chongqing using a Chinese web-based survey hosting site (N=14,466). Data on demographics, web-based health information resources, and health topics were collected. Factors that may influence health literacy were assessed using the ResultsA total of 67.1% (9704/14,466) of the participants displayed OHIS behaviors. Participants who were younger, had a higher educational level, and worked as medical staff or teachers were more likely to engage in OHIS, while those living in rural areas, ethnic minorities, and farmers were less likely to seek health information on the web (P ConclusionsOHIS is prevalent in Chongqing. Further research could be performed based on the influencing factors identified herein and high-priority, effective ways of improving the OHIS behaviors of the Chongqing population.https://formative.jmir.org/2025/1/e56028
spellingShingle Honghui Rong
Lu Lu
Miao He
Tian Guo
Xian Li
Qingliu Tao
Yixin Li
Chuanfen Zheng
Ling Zhang
Fengju Li
Dali Yi
Enyu Lei
Ting Luo
Qinghua Yang
Ji-an Chen
Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
JMIR Formative Research
title Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
title_full Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
title_fullStr Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
title_full_unstemmed Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
title_short Online Health Information–Seeking Behaviors Among the Chongqing Population: Cross-Sectional Questionnaire Study
title_sort online health information seeking behaviors among the chongqing population cross sectional questionnaire study
url https://formative.jmir.org/2025/1/e56028
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