How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path

Digital media allow users the ability to engage in and be exposed to trolling. Although many people may enjoy the occasional opportunity to witness others being trolled, a relative minority directly troll others, those whom we can label overt trolls . Nevertheless, features afforded on social media...

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Main Authors: Daniel Montez, Dam Hee Kim
Format: Article
Language:English
Published: SAGE Publishing 2025-02-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051251320437
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author Daniel Montez
Dam Hee Kim
author_facet Daniel Montez
Dam Hee Kim
author_sort Daniel Montez
collection DOAJ
description Digital media allow users the ability to engage in and be exposed to trolling. Although many people may enjoy the occasional opportunity to witness others being trolled, a relative minority directly troll others, those whom we can label overt trolls . Nevertheless, features afforded on social media and online communities (e.g., likes, upvotes) make it accessible for people to positively react to and support trolling, becoming supportive trolls , a potential steppingstone into overt trolling. In the theoretical contexts of social cognitive theory and the bystander effect, we advance a model in which enjoyment of observing trolling prompts supportive trolling, which could then lead to overt trolling. Analyses of data from an online survey conducted in the United States ( N  = 604) show the positive link between enjoyment of observing trolling and supportive trolling is stronger among individuals with higher fear of punishment, while the subsequent link between supportive and overt trolling is stronger among those with higher online disinhibition. Our findings hold implications in understanding the effects of trolling on social media audiences and how trolling can be performed in nuanced ways.
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spelling doaj-art-d3276b63cdd54f1c8ff44b01d391a92d2025-08-20T03:13:10ZengSAGE PublishingSocial Media + Society2056-30512025-02-011110.1177/20563051251320437How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling PathDaniel Montez0Dam Hee Kim1The University of Arizona, USAKorea University, KoreaDigital media allow users the ability to engage in and be exposed to trolling. Although many people may enjoy the occasional opportunity to witness others being trolled, a relative minority directly troll others, those whom we can label overt trolls . Nevertheless, features afforded on social media and online communities (e.g., likes, upvotes) make it accessible for people to positively react to and support trolling, becoming supportive trolls , a potential steppingstone into overt trolling. In the theoretical contexts of social cognitive theory and the bystander effect, we advance a model in which enjoyment of observing trolling prompts supportive trolling, which could then lead to overt trolling. Analyses of data from an online survey conducted in the United States ( N  = 604) show the positive link between enjoyment of observing trolling and supportive trolling is stronger among individuals with higher fear of punishment, while the subsequent link between supportive and overt trolling is stronger among those with higher online disinhibition. Our findings hold implications in understanding the effects of trolling on social media audiences and how trolling can be performed in nuanced ways.https://doi.org/10.1177/20563051251320437
spellingShingle Daniel Montez
Dam Hee Kim
How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
Social Media + Society
title How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
title_full How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
title_fullStr How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
title_full_unstemmed How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
title_short How Do Silent Trolls Become Overt Trolls? Fear of Punishment and Online Disinhibition Moderate the Trolling Path
title_sort how do silent trolls become overt trolls fear of punishment and online disinhibition moderate the trolling path
url https://doi.org/10.1177/20563051251320437
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