From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics

This study aims to describe the crisis communication messages delivered by Kawal COVID-19 via Instagram social media in the pre-crisis and early crisis stages to deal with the pandemic and infodemic in Indonesia. Qualitative content analysis was conducted on 190 posts by the Instagram account @kawa...

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Main Authors: Fadhiilati Hasanah, Nia Ashton Destrity
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2024-08-01
Series:Jurnal Komunikasi
Subjects:
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/25124
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author Fadhiilati Hasanah
Nia Ashton Destrity
author_facet Fadhiilati Hasanah
Nia Ashton Destrity
author_sort Fadhiilati Hasanah
collection DOAJ
description This study aims to describe the crisis communication messages delivered by Kawal COVID-19 via Instagram social media in the pre-crisis and early crisis stages to deal with the pandemic and infodemic in Indonesia. Qualitative content analysis was conducted on 190 posts by the Instagram account @kawalcovid19.id on March 1-May 24, 2020. The results of the study showed that the crisis and risk communication delivered were in the form of sensemaking messages (awareness/understanding), possible risks and potential crises that would occur, and education related to the COVID-19 virus. Efficacy messages (efficacy/success) were also presented. This study also found a combination of sensemaking and efficacy messages and linked them to the social and cultural context. Other messages related to identity and public relations strategies were used to build credibility and interactivity with the public.
format Article
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institution DOAJ
issn 1907-848X
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language English
publishDate 2024-08-01
publisher Department of Communications, Universitas Islam Indonesia
record_format Article
series Jurnal Komunikasi
spelling doaj-art-d3074e13065c47c48e5e4cf662034c282025-08-20T03:05:05ZengDepartment of Communications, Universitas Islam IndonesiaJurnal Komunikasi1907-848X2548-76472024-08-0119110.20885/komunikasi.vol19.iss1.art1From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and InfodemicsFadhiilati Hasanah 0Nia Ashton Destrity1Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik, Universitas Brawijaya, Malang, Indonesia. Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik, Universitas Brawijaya, Malang, Indonesia. This study aims to describe the crisis communication messages delivered by Kawal COVID-19 via Instagram social media in the pre-crisis and early crisis stages to deal with the pandemic and infodemic in Indonesia. Qualitative content analysis was conducted on 190 posts by the Instagram account @kawalcovid19.id on March 1-May 24, 2020. The results of the study showed that the crisis and risk communication delivered were in the form of sensemaking messages (awareness/understanding), possible risks and potential crises that would occur, and education related to the COVID-19 virus. Efficacy messages (efficacy/success) were also presented. This study also found a combination of sensemaking and efficacy messages and linked them to the social and cultural context. Other messages related to identity and public relations strategies were used to build credibility and interactivity with the public. https://journal.uii.ac.id/jurnal-komunikasi/article/view/25124crisis communicationinfodemicmessagepandemic risk
spellingShingle Fadhiilati Hasanah
Nia Ashton Destrity
From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
Jurnal Komunikasi
crisis communication
infodemic
message
pandemic
risk
title From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
title_full From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
title_fullStr From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
title_full_unstemmed From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
title_short From Awareness to Risk Prevention: Developing Messages for Crisis Communication During Pandemics and Infodemics
title_sort from awareness to risk prevention developing messages for crisis communication during pandemics and infodemics
topic crisis communication
infodemic
message
pandemic
risk
url https://journal.uii.ac.id/jurnal-komunikasi/article/view/25124
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