FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS
This study aims to understand how micro, small, and medium enterprises perceive technology to decide whether or not to adopt it in their business. An in depth exploratory interview is conducted with each of the 12 participants. The results are then interpreted to understand them entirely while the...
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| Format: | Article |
| Language: | English |
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Universitas Nusa Cendana
2025-03-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/15300 |
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| author | Elia Mahatma Rayhan Soetopo Viga Syarafina Nadya Natasha Alimin Haryadi Sudibjo |
| author_facet | Elia Mahatma Rayhan Soetopo Viga Syarafina Nadya Natasha Alimin Haryadi Sudibjo |
| author_sort | Elia Mahatma Rayhan Soetopo |
| collection | DOAJ |
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This study aims to understand how micro, small, and medium enterprises perceive technology to decide whether or not to adopt it in their business. An in depth exploratory interview is conducted with each of the 12 participants. The results are then interpreted to understand them entirely while the findings are then categorized into a framework. This study finds that word of mouth, observations of peers, personal knowledge, and cross-generational interaction influence the perception on whether or not certain technology is fit for adoption. Meanwhile, safety, time, automation, opportunity, reliability, risk of malfunction, and ease of use are factors that are mostly perceived by users. This research is limited to understanding what the variables in the perception process are. Further research to test the validity in a large scale quantitatively is recommended for subsequent research.
Keywords: Micro Small and Medium Enterprises (MSMEs); Digital Technology; Technology Adoption Process; Perception Factors; Technology Fit
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| format | Article |
| id | doaj-art-d2f9a89cc8d846daad37d04299a81010 |
| institution | OA Journals |
| issn | 2502-2385 2723-469X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj-art-d2f9a89cc8d846daad37d04299a810102025-08-20T01:47:28ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2025-03-0118110.35508/jom.v18i1.15300FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESSElia Mahatma Rayhan Soetopo0Viga Syarafina1Nadya Natasha Alimin2Haryadi Sudibjo3Masters Program, School of Business and Economics, Universitas Prasetiya MulyaMasters Program, School of Business and Economics, Universitas Prasetiya MulyaMasters Program, School of Business and Economics, Universitas Prasetiya MulyaMasters Program, School of Business and Economics, Universitas Prasetiya Mulya This study aims to understand how micro, small, and medium enterprises perceive technology to decide whether or not to adopt it in their business. An in depth exploratory interview is conducted with each of the 12 participants. The results are then interpreted to understand them entirely while the findings are then categorized into a framework. This study finds that word of mouth, observations of peers, personal knowledge, and cross-generational interaction influence the perception on whether or not certain technology is fit for adoption. Meanwhile, safety, time, automation, opportunity, reliability, risk of malfunction, and ease of use are factors that are mostly perceived by users. This research is limited to understanding what the variables in the perception process are. Further research to test the validity in a large scale quantitatively is recommended for subsequent research. Keywords: Micro Small and Medium Enterprises (MSMEs); Digital Technology; Technology Adoption Process; Perception Factors; Technology Fit https://ejurnal.undana.ac.id/index.php/JEM/article/view/15300Micro Small and Medium Enterprises (MSMEs)Digital TechnologyTechnology Adoption ProcessPerception FactorsTechnology Fit |
| spellingShingle | Elia Mahatma Rayhan Soetopo Viga Syarafina Nadya Natasha Alimin Haryadi Sudibjo FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS Journal of Management Small and Medium Enterprises (SME's) Micro Small and Medium Enterprises (MSMEs) Digital Technology Technology Adoption Process Perception Factors Technology Fit |
| title | FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS |
| title_full | FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS |
| title_fullStr | FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS |
| title_full_unstemmed | FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS |
| title_short | FACTORS INFLUENCING THE PERCEPTION OF TECHNOLOGY FIT IN MSMEs' TECHNOLOGY ADOPTION PROCESS |
| title_sort | factors influencing the perception of technology fit in msmes technology adoption process |
| topic | Micro Small and Medium Enterprises (MSMEs) Digital Technology Technology Adoption Process Perception Factors Technology Fit |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/15300 |
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