THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER

In today's business environments (regional, national or global) it is increasingly difficult for a company to differentiate from others and to create its own competitive advantages. If we think about it, most of what a company produces or sells can be bought from another company through a singl...

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Main Authors: MIHAELA GHICAJANU, GABRIEL DOLEA
Format: Article
Language:English
Published: University of Petrosani 2018-12-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:https://www.upet.ro/annals/economics/pdf/2018/p2/Ghicajanu_Dolea.pdf
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author MIHAELA GHICAJANU
GABRIEL DOLEA
author_facet MIHAELA GHICAJANU
GABRIEL DOLEA
author_sort MIHAELA GHICAJANU
collection DOAJ
description In today's business environments (regional, national or global) it is increasingly difficult for a company to differentiate from others and to create its own competitive advantages. If we think about it, most of what a company produces or sells can be bought from another company through a single Internet search. In order to be able to succeed and meet the demands and competitiveness of the market, or laws and rules that are constantly changing, companies need to reinvent themselves, or present something new, to rethink the business model. Under these conditions, business innovation can be a key element for increasing business quality and adding value to the customer. This paper will address those types of innovation that are closely related to the business redesign process, namely: product innovation, process innovation, organizational innovation and open innovation. These types of innovation are also the most common in business management theory and practice and in innovation management.
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series Annals of the University of Petrosani: Economics
spelling doaj-art-d2ca652462de4393aca844bc700d317b2025-08-20T02:14:35ZengUniversity of PetrosaniAnnals of the University of Petrosani: Economics1582-59492247-86202018-12-011824552THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMERMIHAELA GHICAJANU0GABRIEL DOLEA1University of Petroşani, RomaniaUniversity of Petroşani, RomaniaIn today's business environments (regional, national or global) it is increasingly difficult for a company to differentiate from others and to create its own competitive advantages. If we think about it, most of what a company produces or sells can be bought from another company through a single Internet search. In order to be able to succeed and meet the demands and competitiveness of the market, or laws and rules that are constantly changing, companies need to reinvent themselves, or present something new, to rethink the business model. Under these conditions, business innovation can be a key element for increasing business quality and adding value to the customer. This paper will address those types of innovation that are closely related to the business redesign process, namely: product innovation, process innovation, organizational innovation and open innovation. These types of innovation are also the most common in business management theory and practice and in innovation management. https://www.upet.ro/annals/economics/pdf/2018/p2/Ghicajanu_Dolea.pdfmanagementeconomyqualityinnovationbusinessentrepreneurship
spellingShingle MIHAELA GHICAJANU
GABRIEL DOLEA
THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
Annals of the University of Petrosani: Economics
management
economy
quality
innovation
business
entrepreneurship
title THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
title_full THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
title_fullStr THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
title_full_unstemmed THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
title_short THE ROLE OF INNOVATION IN INCREASING BUSINESS QUALITY AND THE ADDED VALUE FOR THE CUSTOMER
title_sort role of innovation in increasing business quality and the added value for the customer
topic management
economy
quality
innovation
business
entrepreneurship
url https://www.upet.ro/annals/economics/pdf/2018/p2/Ghicajanu_Dolea.pdf
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