Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century

The aim of the article is to reveal the main stages of the research of fans in fan studies discourse and analyse the evolution of fan culture development that took place in the 21st century. Results. The article demonstrates that a separate scientific direction is dedicated to the study of fan comm...

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Main Author: Інна Гурова
Format: Article
Language:English
Published: Kyiv National University of Culture and Arts 2023-09-01
Series:Культура і мистецтво у сучасному світі
Subjects:
Online Access:http://culture-art-knukim.pp.ua/article/view/287656
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author Інна Гурова
author_facet Інна Гурова
author_sort Інна Гурова
collection DOAJ
description The aim of the article is to reveal the main stages of the research of fans in fan studies discourse and analyse the evolution of fan culture development that took place in the 21st century. Results. The article demonstrates that a separate scientific direction is dedicated to the study of fan communities in the Anglo-American academic environment — fan studies, which went through three distinct periods in their development: deviation, resistance (20th century), and mainstream (21st century). In the cultural aspect, the concepts of “fanatic/fanaticism” and “fan/ fandom” are distinguished. It is shown that Anglo-American fan studies define fan culture as an expressive lifestyle of fans of a certain cultural phenomenon or of a bearer of a certain cultural tradition, and in the last two decades, the fan studies direction, where fan culture is connected with fandom, has been intensively developing. It is stated that fandom is a self-organised community built around shared pleasure from a certain product of cultural industries in the digital media environment, and a fan is considered as a person who invests his time, energy, and money in interaction with a media product that is the object of his interests. The scientific novelty consists in determining the methodological status of the concept of “fan culture”, revealing the role of fan communities in the creation of popular culture in the 21st century. Conclusions. Fans began to play an active role in the processes of cultural creation, thanks to their creative work, there was a transition from passive consumption of mass culture products to active production of works of popular culture. Fan culture as a special community and environment of joint creative work among fans of literary works, television series, comics, and computer games, blurs the difference between consumption and production, becoming a vivid phenomenon of popular culture.
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spelling doaj-art-d2ba2523b17347cda9e150deebb9d3242025-08-20T03:19:52ZengKyiv National University of Culture and ArtsКультура і мистецтво у сучасному світі2410-19152616-423X2023-09-012410.31866/2410-1915.24.2023.287656Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First CenturyІнна Гурова0National Pedagogical Drahomanov University The aim of the article is to reveal the main stages of the research of fans in fan studies discourse and analyse the evolution of fan culture development that took place in the 21st century. Results. The article demonstrates that a separate scientific direction is dedicated to the study of fan communities in the Anglo-American academic environment — fan studies, which went through three distinct periods in their development: deviation, resistance (20th century), and mainstream (21st century). In the cultural aspect, the concepts of “fanatic/fanaticism” and “fan/ fandom” are distinguished. It is shown that Anglo-American fan studies define fan culture as an expressive lifestyle of fans of a certain cultural phenomenon or of a bearer of a certain cultural tradition, and in the last two decades, the fan studies direction, where fan culture is connected with fandom, has been intensively developing. It is stated that fandom is a self-organised community built around shared pleasure from a certain product of cultural industries in the digital media environment, and a fan is considered as a person who invests his time, energy, and money in interaction with a media product that is the object of his interests. The scientific novelty consists in determining the methodological status of the concept of “fan culture”, revealing the role of fan communities in the creation of popular culture in the 21st century. Conclusions. Fans began to play an active role in the processes of cultural creation, thanks to their creative work, there was a transition from passive consumption of mass culture products to active production of works of popular culture. Fan culture as a special community and environment of joint creative work among fans of literary works, television series, comics, and computer games, blurs the difference between consumption and production, becoming a vivid phenomenon of popular culture. http://culture-art-knukim.pp.ua/article/view/287656fan studiesAnglo-American fan studiesfan culturefandomfansfanfiction
spellingShingle Інна Гурова
Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
Культура і мистецтво у сучасному світі
fan studies
Anglo-American fan studies
fan culture
fandom
fans
fanfiction
title Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
title_full Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
title_fullStr Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
title_full_unstemmed Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
title_short Anglo-American Fan Studies and Their Impact on the Development of Popular Culture in the Twenty-First Century
title_sort anglo american fan studies and their impact on the development of popular culture in the twenty first century
topic fan studies
Anglo-American fan studies
fan culture
fandom
fans
fanfiction
url http://culture-art-knukim.pp.ua/article/view/287656
work_keys_str_mv AT ínnagurova angloamericanfanstudiesandtheirimpactonthedevelopmentofpopularcultureinthetwentyfirstcentury