The effect of promotional health message framing on the perceived benefit of mammography: evidence from estimation of willingness to pay

The effect of promotional health message framing on the perceived benefit of mammography: evidence from estimation of willingness to pay

Abstract Background Evidence from behavioral economics has shown that framing health information can impact the demand for screening. We examined the effect of promotional message framing on mammography demand by estimating willingness to pay (WTP). Methods This experimental study was conducted in 2...

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Bibliographic Details
Main Authors: Bahman Ahadinezhad, Gita Rashvand, Simin Karimi, Ahad Alizadeh, Mahammad Amerzadeh, Omid Khosravizadeh
Format: Article
Language:English
Published: BMC 2025-06-01
Series:Journal of Health, Population and Nutrition
Subjects:
Willingness to pay
Framing effect
Mammography
Online Access:https://doi.org/10.1186/s41043-025-00970-8
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