The effects of electronic word of mouth (e-WOM) on tourists’ decisions to visit the Magetan Refugia Garden (indigenous tree flora) in the COVID-19 pandemic era

The effects of electronic word of mouth (e-WOM) on tourists’ decisions to visit the Magetan Refugia Garden (indigenous tree flora) in the COVID-19 pandemic era

The internet of things (IoT) era has seen the flow of information evolving from word of mouth (WOM) to electronic word of mouth (e-WOM). One example of e-WOM’s role in the tourism sector is agrotourism in the Magetan Refugia Garden (MRG) in Indonesia. The purpose of establishing this agrotourism sit...

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Bibliographic Details
Main Authors: Vania Dwike Hapsari, Erlyna Wida Riptanti, Isti Khomah
Format: Article
Language:English
Published: Lodz University Press 2024-09-01
Series:Tourism
Subjects:
refugia
indigenous tree flora
agrotourism
destination image
social media
Online Access:https://czasopisma.uni.lodz.pl/tourism/article/view/16046
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