Optimizing online business management in the fashion sector in increasing sales volume

The business world is a business that has the potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income will also increase, including online business people in the fashion sector. This study aims to determine how to...

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Main Authors: Nurhilalia Nurhilalia, Muhammad Yusuf, Firman Menne, Sitti Mujahida Baharuddin, Lukman Setiawan
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/2308
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author Nurhilalia Nurhilalia
Muhammad Yusuf
Firman Menne
Sitti Mujahida Baharuddin
Lukman Setiawan
author_facet Nurhilalia Nurhilalia
Muhammad Yusuf
Firman Menne
Sitti Mujahida Baharuddin
Lukman Setiawan
author_sort Nurhilalia Nurhilalia
collection DOAJ
description The business world is a business that has the potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income will also increase, including online business people in the fashion sector. This study aims to determine how to optimize online business management so as to increase income insights that will be used for business development and business expansion so as to minimize unemployment through the employment opportunities needed. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and distributing questionnaires via g-form. The number of respondents was 200 people selected by purposive sampling. The results showed that there are several proven ways to increase sales volume, namely determining the target market, product quality and guarantee, store design, promotion and financial management. Through these strategies, it is known that business people who experience a decline in sales volume can gradually increase their income again.
format Article
id doaj-art-d26843ced77449468fd90c45482fad28
institution Kabale University
issn 2477-8524
2502-8103
language English
publishDate 2023-12-01
publisher Indonesian Institute for Counseling, Education and Therapy (IICET)
record_format Article
series JPPI (Jurnal Penelitian Pendidikan Indonesia)
spelling doaj-art-d26843ced77449468fd90c45482fad282025-01-27T12:24:50ZengIndonesian Institute for Counseling, Education and Therapy (IICET)JPPI (Jurnal Penelitian Pendidikan Indonesia)2477-85242502-81032023-12-019430230810.29210/0202323081742Optimizing online business management in the fashion sector in increasing sales volumeNurhilalia Nurhilalia0Muhammad Yusuf1Firman Menne2Sitti Mujahida Baharuddin3Lukman Setiawan4Politeknik Negeri Ujung Pandang (PNUP) MakassarUniversitas Bosows MakassarUniversitas Bosows Makassarsekolah Tinggi Ilmu Ekonomi (STIE) AmkopUniversitas Bosows MakassarThe business world is a business that has the potential to improve the welfare of business actors. Every business actor certainly wants his sales volume to increase which means his income will also increase, including online business people in the fashion sector. This study aims to determine how to optimize online business management so as to increase income insights that will be used for business development and business expansion so as to minimize unemployment through the employment opportunities needed. The research method used is descriptive quantitative with data collection techniques through observation, interviews, documentation and distributing questionnaires via g-form. The number of respondents was 200 people selected by purposive sampling. The results showed that there are several proven ways to increase sales volume, namely determining the target market, product quality and guarantee, store design, promotion and financial management. Through these strategies, it is known that business people who experience a decline in sales volume can gradually increase their income again.https://jurnal.iicet.org/index.php/jppi/article/view/2308management, online business, fashion sector
spellingShingle Nurhilalia Nurhilalia
Muhammad Yusuf
Firman Menne
Sitti Mujahida Baharuddin
Lukman Setiawan
Optimizing online business management in the fashion sector in increasing sales volume
JPPI (Jurnal Penelitian Pendidikan Indonesia)
management, online business, fashion sector
title Optimizing online business management in the fashion sector in increasing sales volume
title_full Optimizing online business management in the fashion sector in increasing sales volume
title_fullStr Optimizing online business management in the fashion sector in increasing sales volume
title_full_unstemmed Optimizing online business management in the fashion sector in increasing sales volume
title_short Optimizing online business management in the fashion sector in increasing sales volume
title_sort optimizing online business management in the fashion sector in increasing sales volume
topic management, online business, fashion sector
url https://jurnal.iicet.org/index.php/jppi/article/view/2308
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AT firmanmenne optimizingonlinebusinessmanagementinthefashionsectorinincreasingsalesvolume
AT sittimujahidabaharuddin optimizingonlinebusinessmanagementinthefashionsectorinincreasingsalesvolume
AT lukmansetiawan optimizingonlinebusinessmanagementinthefashionsectorinincreasingsalesvolume