LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE
In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by select...
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| Format: | Article |
| Language: | English |
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UNIB Press
2021-08-01
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| Series: | Journal of Applied Linguistics and Literature |
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| Online Access: | https://ejournal.unib.ac.id/joall/article/view/14549 |
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| _version_ | 1825197315419275264 |
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| author | Irene Anggita Dennaya Barli Bram |
| author_facet | Irene Anggita Dennaya Barli Bram |
| author_sort | Irene Anggita Dennaya |
| collection | DOAJ |
| description |
In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion.
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| format | Article |
| id | doaj-art-d24a3c6ffcbf4bcfbaabbb38033da007 |
| institution | Kabale University |
| issn | 2502-7816 2503-524X |
| language | English |
| publishDate | 2021-08-01 |
| publisher | UNIB Press |
| record_format | Article |
| series | Journal of Applied Linguistics and Literature |
| spelling | doaj-art-d24a3c6ffcbf4bcfbaabbb38033da0072025-02-10T11:05:09ZengUNIB PressJournal of Applied Linguistics and Literature2502-78162503-524X2021-08-0162LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINEIrene Anggita Dennaya0Barli Bram1Sanata Dharma University, YogyakartaSanata Dharma University, Yogyakarta In advertising, one of the purposes of communication is to offer a particular product. Advertisements display the advantages, features, and values of the products. This paper aimed to analyse the language styles used in online Vogue Magazine fashion advertisements. The data were collected by selecting ten advertisements collected from Vogue Magazine’s compilation entitled “The Fall 2020 Trends Vogue Edition Editors are Shopping This Season” published on 18 September 2020. The researchers employed mixed methods to analyse the language styles used in the fashion advertisements based on nine types of language styles proposed by Wells, Burnett, and Moriarty (1995). The results showed that there were three language styles found from ten online fashion advertisements in Vogue Magazine advertisements, namely the hard sell style (three times), soft sell style (three times), and mixed style or the combination of the hard sell and soft sell styles (four times). Each advertisement style has its specific features and functions in fashion promotion. https://ejournal.unib.ac.id/joall/article/view/14549advertisementlanguage stylemagazinetype of language |
| spellingShingle | Irene Anggita Dennaya Barli Bram LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE Journal of Applied Linguistics and Literature advertisement language style magazine type of language |
| title | LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE |
| title_full | LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE |
| title_fullStr | LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE |
| title_full_unstemmed | LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE |
| title_short | LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE |
| title_sort | language style in fashion advertisements of online vogue magazine |
| topic | advertisement language style magazine type of language |
| url | https://ejournal.unib.ac.id/joall/article/view/14549 |
| work_keys_str_mv | AT ireneanggitadennaya languagestyleinfashionadvertisementsofonlinevoguemagazine AT barlibram languagestyleinfashionadvertisementsofonlinevoguemagazine |