Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media
Life storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper cont...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Sciendo
2015-10-01
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| Series: | Cultural Science |
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| Online Access: | https://doi.org/10.5334/csci.86 |
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| _version_ | 1823860457139601408 |
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| author | Mackay Sasha Heck Elizabeth |
| author_facet | Mackay Sasha Heck Elizabeth |
| author_sort | Mackay Sasha |
| collection | DOAJ |
| description | Life storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper contributes to the wider conversation on audience participation within public service media intuitions (PSMs), and focuses on the opportunities and challenges that arise within life storytelling projects that are facilitated by these institutions, and that aim to ‘give voice’ to members of ‘the audience’. In particular, it focuses on two of the Australian Broadcasting Corporation’s current life storytelling projects: ABC Open and Heywire. |
| format | Article |
| id | doaj-art-d21955b4896940afa0a4e2ef857f09c5 |
| institution | Kabale University |
| issn | 1836-0416 |
| language | English |
| publishDate | 2015-10-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Cultural Science |
| spelling | doaj-art-d21955b4896940afa0a4e2ef857f09c52025-02-10T13:26:38ZengSciendoCultural Science1836-04162015-10-018213114910.5334/csci.8686Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service mediaMackay Sasha0Heck Elizabeth1Queensland University of Technology, BrisbaneAustraliaQueensland University of Technology, BrisbaneAustraliaLife storytelling projects have become an important means through which public service media institutions such as the Australian Broadcasting Corporation are seeking to foster audience participation and involve particular cohorts in the creation and distribution of broadcast content. This paper contributes to the wider conversation on audience participation within public service media intuitions (PSMs), and focuses on the opportunities and challenges that arise within life storytelling projects that are facilitated by these institutions, and that aim to ‘give voice’ to members of ‘the audience’. In particular, it focuses on two of the Australian Broadcasting Corporation’s current life storytelling projects: ABC Open and Heywire.https://doi.org/10.5334/csci.86public service mediaheywireabc openlife storytellingsocial learningdigital literacyuser-created content |
| spellingShingle | Mackay Sasha Heck Elizabeth Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media Cultural Science public service media heywire abc open life storytelling social learning digital literacy user-created content |
| title | Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media |
| title_full | Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media |
| title_fullStr | Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media |
| title_full_unstemmed | Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media |
| title_short | Life storytelling at the ABC: Challenges of ‘giving the audience a voice’ in the context of public service media |
| title_sort | life storytelling at the abc challenges of giving the audience a voice in the context of public service media |
| topic | public service media heywire abc open life storytelling social learning digital literacy user-created content |
| url | https://doi.org/10.5334/csci.86 |
| work_keys_str_mv | AT mackaysasha lifestorytellingattheabcchallengesofgivingtheaudienceavoiceinthecontextofpublicservicemedia AT heckelizabeth lifestorytellingattheabcchallengesofgivingtheaudienceavoiceinthecontextofpublicservicemedia |