Customised Diversity?

The notion of diversity is widely accepted as a positive value in Europe and beyond. However, in the context of current capitalist relations in general, diversity has long since developed into a marketable slogan and has been customised as a technology of corporate management. Under the formula “cus...

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Main Authors: Valentin Dander, Lilli Riettiens, Rachel Shanks, Nina Grünberger, Theo Hug
Format: Article
Language:English
Published: Inland Norway University of Applied Sciences 2025-06-01
Series:Seminar.net
Subjects:
Online Access:https://journals.oslomet.no/index.php/seminar/article/view/6356
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author Valentin Dander
Lilli Riettiens
Rachel Shanks
Nina Grünberger
Theo Hug
author_facet Valentin Dander
Lilli Riettiens
Rachel Shanks
Nina Grünberger
Theo Hug
author_sort Valentin Dander
collection DOAJ
description The notion of diversity is widely accepted as a positive value in Europe and beyond. However, in the context of current capitalist relations in general, diversity has long since developed into a marketable slogan and has been customised as a technology of corporate management. Under the formula “customised diversity?”, this special issue addresses a core ambivalence of capitalist markets. In this regard, the educational context is particularly interesting as Big Tech and for-profit educational industries are pushing into the ed tech (educational technology) sector, seeking to install mono-cultures of digital infrastructures of teaching and learning.  This issue brings together different traces of capitalism in the digital age through all types of education and media and across several European countries. The empirical and theoretical contributions examine how capitalist logics shape educational technologies, policies, and research practices, often prioritising datafication, measurability, and optimisation. They ask how media education can support democratic, equitable, and sustainable futures, and how researchers can challenge the reproduction of capitalist structures in education through critical, utopian, or subversive practices.
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publishDate 2025-06-01
publisher Inland Norway University of Applied Sciences
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series Seminar.net
spelling doaj-art-d1fd28a3330c4ef8a6dc0ed5c88469552025-08-20T03:22:39ZengInland Norway University of Applied SciencesSeminar.net1504-48312025-06-0121110.7577/seminar.6356Customised Diversity?Valentin DanderLilli RiettiensRachel ShanksNina GrünbergerTheo HugThe notion of diversity is widely accepted as a positive value in Europe and beyond. However, in the context of current capitalist relations in general, diversity has long since developed into a marketable slogan and has been customised as a technology of corporate management. Under the formula “customised diversity?”, this special issue addresses a core ambivalence of capitalist markets. In this regard, the educational context is particularly interesting as Big Tech and for-profit educational industries are pushing into the ed tech (educational technology) sector, seeking to install mono-cultures of digital infrastructures of teaching and learning.  This issue brings together different traces of capitalism in the digital age through all types of education and media and across several European countries. The empirical and theoretical contributions examine how capitalist logics shape educational technologies, policies, and research practices, often prioritising datafication, measurability, and optimisation. They ask how media education can support democratic, equitable, and sustainable futures, and how researchers can challenge the reproduction of capitalist structures in education through critical, utopian, or subversive practices. https://journals.oslomet.no/index.php/seminar/article/view/6356Knowledge Production DataficationDigital CapitalismDigital Infrastructures Optimisation Inequality
spellingShingle Valentin Dander
Lilli Riettiens
Rachel Shanks
Nina Grünberger
Theo Hug
Customised Diversity?
Seminar.net
Knowledge Production
Datafication
Digital Capitalism
Digital Infrastructures
Optimisation
Inequality
title Customised Diversity?
title_full Customised Diversity?
title_fullStr Customised Diversity?
title_full_unstemmed Customised Diversity?
title_short Customised Diversity?
title_sort customised diversity
topic Knowledge Production
Datafication
Digital Capitalism
Digital Infrastructures
Optimisation
Inequality
url https://journals.oslomet.no/index.php/seminar/article/view/6356
work_keys_str_mv AT valentindander customiseddiversity
AT lilliriettiens customiseddiversity
AT rachelshanks customiseddiversity
AT ninagrunberger customiseddiversity
AT theohug customiseddiversity