VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION
Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-09-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/1130 |
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| _version_ | 1832541926399672320 |
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| author | A. Dolgaya |
| author_facet | A. Dolgaya |
| author_sort | A. Dolgaya |
| collection | DOAJ |
| description | Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article. |
| format | Article |
| id | doaj-art-d1ecd67fcfbc4b1d8680490f4a34a571 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2018-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-d1ecd67fcfbc4b1d8680490f4a34a5712025-02-04T08:27:56ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152018-09-0109111610.26425/1816-4277-2018-9-11-161130VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATIONA. Dolgaya0Калининградский государственный технический университетVirus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.https://vestnik.guu.ru/jour/article/view/1130change managementorganizational transformationopinion leadervirus changeorganizational culture changevirus in management |
| spellingShingle | A. Dolgaya VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION Вестник университета change management organizational transformation opinion leader virus change organizational culture change virus in management |
| title | VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
| title_full | VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
| title_fullStr | VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
| title_full_unstemmed | VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
| title_short | VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION |
| title_sort | virus change model in organizational transformation |
| topic | change management organizational transformation opinion leader virus change organizational culture change virus in management |
| url | https://vestnik.guu.ru/jour/article/view/1130 |
| work_keys_str_mv | AT adolgaya viruschangemodelinorganizationaltransformation |