A psychologically wise intervention to inform relational organizing in the face of climate and ocean change

Abstract Widespread climate action is broadly recognized as necessary to reduce climate change impacts on oceans (“ocean change”), but threats to ocean ecosystems are commonly perceived as distant, irrelevant, and unchangeable. Communicating about ocean change, therefore, requires message framing st...

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Main Authors: Jennifer L. Waldo, Thomas C. Swearingen, Megan S. Jones
Format: Article
Language:English
Published: Nature Portfolio 2025-04-01
Series:npj Ocean Sustainability
Online Access:https://doi.org/10.1038/s44183-025-00115-8
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author Jennifer L. Waldo
Thomas C. Swearingen
Megan S. Jones
author_facet Jennifer L. Waldo
Thomas C. Swearingen
Megan S. Jones
author_sort Jennifer L. Waldo
collection DOAJ
description Abstract Widespread climate action is broadly recognized as necessary to reduce climate change impacts on oceans (“ocean change”), but threats to ocean ecosystems are commonly perceived as distant, irrelevant, and unchangeable. Communicating about ocean change, therefore, requires message framing strategies targeting evidence-based psychological precursors to behavior. In a pre-registered case study of coastal visitors in Oregon, United States (n = 2414), we tested the influence of psychologically wise message about ocean change on climate action intentions. We primarily focused on influencing relational organizing: people’s willingness to encourage others to act. A behavior-specific message targeting relational organizing efficacy beliefs significantly but weakly increased intentions for relational organizing regarding ocean change compared to a control. Neither a connectedness to coast (place-based) message nor an ocean acidification (proximate threat-based) message had detectable effects on intentions. Our results suggest that targeting relational organizing efficacy may increase climate action intentions for the protection of coastal ecosystems.
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spelling doaj-art-d16bfba483ff411ebeb16bbb4d4bb8a62025-08-20T02:30:22ZengNature Portfolionpj Ocean Sustainability2731-426X2025-04-014111010.1038/s44183-025-00115-8A psychologically wise intervention to inform relational organizing in the face of climate and ocean changeJennifer L. Waldo0Thomas C. Swearingen1Megan S. Jones2Department of Fisheries, Wildlife, and Conservation Sciences, Oregon State UniversityMarine Resources Program, Oregon Department of Fish & WildlifeDepartment of Fisheries, Wildlife, and Conservation Sciences, Oregon State UniversityAbstract Widespread climate action is broadly recognized as necessary to reduce climate change impacts on oceans (“ocean change”), but threats to ocean ecosystems are commonly perceived as distant, irrelevant, and unchangeable. Communicating about ocean change, therefore, requires message framing strategies targeting evidence-based psychological precursors to behavior. In a pre-registered case study of coastal visitors in Oregon, United States (n = 2414), we tested the influence of psychologically wise message about ocean change on climate action intentions. We primarily focused on influencing relational organizing: people’s willingness to encourage others to act. A behavior-specific message targeting relational organizing efficacy beliefs significantly but weakly increased intentions for relational organizing regarding ocean change compared to a control. Neither a connectedness to coast (place-based) message nor an ocean acidification (proximate threat-based) message had detectable effects on intentions. Our results suggest that targeting relational organizing efficacy may increase climate action intentions for the protection of coastal ecosystems.https://doi.org/10.1038/s44183-025-00115-8
spellingShingle Jennifer L. Waldo
Thomas C. Swearingen
Megan S. Jones
A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
npj Ocean Sustainability
title A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
title_full A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
title_fullStr A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
title_full_unstemmed A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
title_short A psychologically wise intervention to inform relational organizing in the face of climate and ocean change
title_sort psychologically wise intervention to inform relational organizing in the face of climate and ocean change
url https://doi.org/10.1038/s44183-025-00115-8
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