Members’ Perception of Service Quality Provision among Agricultural Marketing Cooperative Societies in Rural Kaliua District, Tanzania
Agricultural Marketing Cooperative Societies (AMCOS) serve both business and association roles. While the association role emphasizes collective action, the business role focuses on generating surplus and maximizing member welfare. To sustain loyalty, AMCOS must ensure service quality. This study ex...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2025-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251359477 |
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