In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

Type of the article: Research Article Abstract Customer loyalty is a pressing priority and strategic imperative in the Jordanian hotel sector. With the rapid technological transformation in consumer behavior, social media marketing activities have emerged as a tool for engaging with hotel guests an...

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Bibliographic Details
Main Authors: Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-07-01
Series:Innovative Marketing
Subjects:
brand love
brand loyalty
brand trust
hotel sector
Jordan
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22616/IM_2025_03_Alrwashdeh.pdf
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