Soap opera viewing in a communal context
This paper presents some of the findings of an ethnographic audience study of the soap opera viewing patterns and interpretations of Zulu-speaking students living in residences at a South African university (Natal University’s Durban campus) who watch The Bold and the Beautiful (an American soap op...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1757 |
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| Summary: | This paper presents some of the findings of an ethnographic audience study of the soap
opera viewing patterns and interpretations of Zulu-speaking students living in residences
at a South African university (Natal University’s Durban campus) who watch The Bold
and the Beautiful (an American soap opera) and Generations (a South African soap
opera). Although the research undertaken covered various aspects of the soap opera
viewing experience and the consumption of an international vs a local soap opera, this
paper will focus specifically on the nature of the viewing process and the ways in which
the respondents relate to both soap operas, and it touches briefly on how the viewing
patterns of the students and their motivations for watching compare with audience
studies conducted elsewhere in the world.
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| ISSN: | 0259-0069 2957-7950 |