Strategic Management of a Company’s Employer Brand: Experience of International Companies
This article examines the strategic management of employer branding in multinational companies and its significantly positive impact on talent acquisition and retention. In today’s competitive global marketplace, a robust employer brand is essential for organisations aiming to distinguish themselves...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2024-10-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/10/06_А831-2024_Trunina-et-al.pdf |
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