Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytics
This paper presents a systematic review of the application of generative artificial intelligence (AI) in online consumer behavior analytics (OCBA). With the advent of e-commerce and social media, consumer behavior increasingly occurs online, generating vast amounts of data. This shift necessitates a...
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| Format: | Article |
| Language: | English |
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Universidad del País Vasco (UPV/EHU)
2025-03-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | https://ojs.ehu.eus/index.php/CG/article/view/26905 |
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