Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations

IntroductionIn practice, the phenomenon of employees “lying flat”—characterized by poor proactive behavior—reflects a failure in the organization’s compensation incentive policy. Currently, the most effective compensation practice is total rewards, yet previous research seems to overlook the impact...

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Main Authors: Jie Zhou, Junqing Yang, Bonoua Faye
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-04-01
Series:Frontiers in Psychology
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Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1487464/full
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author Jie Zhou
Junqing Yang
Bonoua Faye
author_facet Jie Zhou
Junqing Yang
Bonoua Faye
author_sort Jie Zhou
collection DOAJ
description IntroductionIn practice, the phenomenon of employees “lying flat”—characterized by poor proactive behavior—reflects a failure in the organization’s compensation incentive policy. Currently, the most effective compensation practice is total rewards, yet previous research seems to overlook the impact of total rewards (TR) on proactivity and has not considered when its effects may vary across different forms of proactive behavior.MethodsBased on social exchange theory and role theory, this study uses hierarchical regression and self-help methods to conduct a two-wave survey of the new generation of Chinese knowledge employees (N = 336).ResultsThe results show that total rewards significantly enhance both individual task proactivity and team member proactivity, with a greater positive effect on the former. Additionally, the study finds that vertical collectivism orientation weakens the total rewards-individual task proactivity relationship, while horizontal collectivism orientation weakens the total rewards-team member proactivity relationship. Surprisingly, the study does not support a positive moderating effect of vertical collectivism orientation on total rewards-team member proactivity or horizontal collectivism orientation on total rewards-individual task proactivity.DiscussionOur findings contribute to a deeper understanding of the effectiveness of compensation practices through the lens of intracultural heterogeneity and provide valuable insights for managers seeking to foster various forms of proactivity among the new generation of knowledge employees.
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spelling doaj-art-d0ea3966ea984e3c89f60dde401011652025-08-20T03:14:13ZengFrontiers Media S.A.Frontiers in Psychology1664-10782025-04-011610.3389/fpsyg.2025.14874641487464Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientationsJie Zhou0Junqing Yang1Bonoua Faye2School of Business Administration, Shanxi University of Finance and Economics, Taiyuan, ChinaSchool of Business Administration, Shanxi University of Finance and Economics, Taiyuan, ChinaSchool of Public Administration and Law, Northeast Agricultural University, Harbin, ChinaIntroductionIn practice, the phenomenon of employees “lying flat”—characterized by poor proactive behavior—reflects a failure in the organization’s compensation incentive policy. Currently, the most effective compensation practice is total rewards, yet previous research seems to overlook the impact of total rewards (TR) on proactivity and has not considered when its effects may vary across different forms of proactive behavior.MethodsBased on social exchange theory and role theory, this study uses hierarchical regression and self-help methods to conduct a two-wave survey of the new generation of Chinese knowledge employees (N = 336).ResultsThe results show that total rewards significantly enhance both individual task proactivity and team member proactivity, with a greater positive effect on the former. Additionally, the study finds that vertical collectivism orientation weakens the total rewards-individual task proactivity relationship, while horizontal collectivism orientation weakens the total rewards-team member proactivity relationship. Surprisingly, the study does not support a positive moderating effect of vertical collectivism orientation on total rewards-team member proactivity or horizontal collectivism orientation on total rewards-individual task proactivity.DiscussionOur findings contribute to a deeper understanding of the effectiveness of compensation practices through the lens of intracultural heterogeneity and provide valuable insights for managers seeking to foster various forms of proactivity among the new generation of knowledge employees.https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1487464/fulltotal rewardsindividual task proactivityteam member proactivityvertical collectivismhorizontal collectivismcultural orientations
spellingShingle Jie Zhou
Junqing Yang
Bonoua Faye
Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
Frontiers in Psychology
total rewards
individual task proactivity
team member proactivity
vertical collectivism
horizontal collectivism
cultural orientations
title Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
title_full Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
title_fullStr Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
title_full_unstemmed Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
title_short Examining the impact of total rewards on proactivity among Chinese knowledge employees: the moderating role of vertical and horizontal collectivist orientations
title_sort examining the impact of total rewards on proactivity among chinese knowledge employees the moderating role of vertical and horizontal collectivist orientations
topic total rewards
individual task proactivity
team member proactivity
vertical collectivism
horizontal collectivism
cultural orientations
url https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1487464/full
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AT junqingyang examiningtheimpactoftotalrewardsonproactivityamongchineseknowledgeemployeesthemoderatingroleofverticalandhorizontalcollectivistorientations
AT bonouafaye examiningtheimpactoftotalrewardsonproactivityamongchineseknowledgeemployeesthemoderatingroleofverticalandhorizontalcollectivistorientations