Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL
The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) techni...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İzmir Akademi Derneği
2025-06-01
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| Series: | Journal of Metaverse |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/4201253 |
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