Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL
The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) techni...
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| Format: | Article |
| Language: | English |
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İzmir Akademi Derneği
2025-06-01
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| Series: | Journal of Metaverse |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/4201253 |
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| _version_ | 1849425711188672512 |
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| author | Lekhika Sharma Neeraj Kaushık |
| author_facet | Lekhika Sharma Neeraj Kaushık |
| author_sort | Lekhika Sharma |
| collection | DOAJ |
| description | The Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) technique to identify and prioritize 11 key factors influencing digital shopping experiences, derived from literature and expert opinions. The FDEMATEL approach effectively examines causal relationships among these factors, reducing the bias associated with imprecise human judgments. The study reveals that flow, immersion, and ease of use are prominent factors, while informativeness, media richness, and risk are critical cause factors for successful retail platforms. These findings offer valuable insights for managers and platform developers to enhance Metaverse shopping experiences. The study uniquely identifies and analyzes the causal relationships of critical success factors, providing a comprehensive understanding that can drive the success of Metaverse retail environments. |
| format | Article |
| id | doaj-art-d0af1debadc9438fb6d27ba6f06599fc |
| institution | Kabale University |
| issn | 2792-0232 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | İzmir Akademi Derneği |
| record_format | Article |
| series | Journal of Metaverse |
| spelling | doaj-art-d0af1debadc9438fb6d27ba6f06599fc2025-08-20T03:29:40Zengİzmir Akademi DerneğiJournal of Metaverse2792-02322025-06-0151516310.57019/jmv.15463242220Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATELLekhika Sharma0https://orcid.org/0009-0008-3165-461XNeeraj Kaushık1https://orcid.org/0000-0003-2651-3448National Institute of Technology, KurukshetraNational Institute of Technology, KurukshetraThe Metaverse is significantly transforming e-commerce by providing immersive and interactive virtual shopping environments. This study explores the qualitative aspects and user interactions that shape customer experiences on Metaverse platforms. The research uses the Fuzzy DEMATEL (FDEMATEL) technique to identify and prioritize 11 key factors influencing digital shopping experiences, derived from literature and expert opinions. The FDEMATEL approach effectively examines causal relationships among these factors, reducing the bias associated with imprecise human judgments. The study reveals that flow, immersion, and ease of use are prominent factors, while informativeness, media richness, and risk are critical cause factors for successful retail platforms. These findings offer valuable insights for managers and platform developers to enhance Metaverse shopping experiences. The study uniquely identifies and analyzes the causal relationships of critical success factors, providing a comprehensive understanding that can drive the success of Metaverse retail environments.https://dergipark.org.tr/en/download/article-file/4201253metaverse shoppingmcdmfuzzy dematelretail platform |
| spellingShingle | Lekhika Sharma Neeraj Kaushık Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL Journal of Metaverse metaverse shopping mcdm fuzzy dematel retail platform |
| title | Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL |
| title_full | Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL |
| title_fullStr | Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL |
| title_full_unstemmed | Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL |
| title_short | Shaping Virtual Retail: Identifying Key Influences in Metaverse Shopping with Fuzzy DEMATEL |
| title_sort | shaping virtual retail identifying key influences in metaverse shopping with fuzzy dematel |
| topic | metaverse shopping mcdm fuzzy dematel retail platform |
| url | https://dergipark.org.tr/en/download/article-file/4201253 |
| work_keys_str_mv | AT lekhikasharma shapingvirtualretailidentifyingkeyinfluencesinmetaverseshoppingwithfuzzydematel AT neerajkaushık shapingvirtualretailidentifyingkeyinfluencesinmetaverseshoppingwithfuzzydematel |