Customer Experience in Healthcare: Literature Review

This paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector. In this context, it is examined how customer experience in healthcare is measured, what dimensions it consists o...

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Main Authors: Sümeyye Arslan Kurtuluş, Emrah Cengiz
Format: Article
Language:English
Published: Istanbul University Press 2022-04-01
Series:Istanbul Business Research
Subjects:
Online Access:https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/E8886973939249BD9A512A4CFFBA1388
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author Sümeyye Arslan Kurtuluş
Emrah Cengiz
author_facet Sümeyye Arslan Kurtuluş
Emrah Cengiz
author_sort Sümeyye Arslan Kurtuluş
collection DOAJ
description This paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector. In this context, it is examined how customer experience in healthcare is measured, what dimensions it consists of and how customer experience in healthcare relates to other variables. This paper uses a comprehensive literature research method to customer experience in the healthcare sector. This paper suggests that there is no clear definition of the concept of customer experience in healthcare and it consists of many different dimensions. It is determined that there are very limited studies on customer experience in healthcare. Also a commonly accepted scale measuring the customer experience in healthcare has not been found in the literature. Variables related to customer experience in healthcare in previous studies have been identified. The variables related to customer experience in healthcare are found as customer satisfaction and customer loyalty. Previous studies have shown that providing a good customer experience is an important part of providing customer satisfaction and customer loyalty.
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id doaj-art-d0686f4e8fb44d6a80f3ea7573e1d31e
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issn 2630-5488
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publishDate 2022-04-01
publisher Istanbul University Press
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series Istanbul Business Research
spelling doaj-art-d0686f4e8fb44d6a80f3ea7573e1d31e2025-08-20T03:11:29ZengIstanbul University PressIstanbul Business Research2630-54882022-04-0151129131210.26650/ibr.2022.51.867283123456Customer Experience in Healthcare: Literature ReviewSümeyye Arslan Kurtuluş0https://orcid.org/0000-0003-4782-5061Emrah Cengiz1https://orcid.org/0000-0001-6524-7563İstanbul Medeniyet Üniversitesi, İstanbul, Türkiyeİstanbul Üniversitesi, İstanbul, TürkiyeThis paper provides a perspective on customer experience in healthcare services. The aim of this paper is to make a literature research about customer experience in the healthcare sector. In this context, it is examined how customer experience in healthcare is measured, what dimensions it consists of and how customer experience in healthcare relates to other variables. This paper uses a comprehensive literature research method to customer experience in the healthcare sector. This paper suggests that there is no clear definition of the concept of customer experience in healthcare and it consists of many different dimensions. It is determined that there are very limited studies on customer experience in healthcare. Also a commonly accepted scale measuring the customer experience in healthcare has not been found in the literature. Variables related to customer experience in healthcare in previous studies have been identified. The variables related to customer experience in healthcare are found as customer satisfaction and customer loyalty. Previous studies have shown that providing a good customer experience is an important part of providing customer satisfaction and customer loyalty.https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/E8886973939249BD9A512A4CFFBA1388patient experiencehealthcarecustomer experiencesatisfactionloyalty
spellingShingle Sümeyye Arslan Kurtuluş
Emrah Cengiz
Customer Experience in Healthcare: Literature Review
Istanbul Business Research
patient experience
healthcare
customer experience
satisfaction
loyalty
title Customer Experience in Healthcare: Literature Review
title_full Customer Experience in Healthcare: Literature Review
title_fullStr Customer Experience in Healthcare: Literature Review
title_full_unstemmed Customer Experience in Healthcare: Literature Review
title_short Customer Experience in Healthcare: Literature Review
title_sort customer experience in healthcare literature review
topic patient experience
healthcare
customer experience
satisfaction
loyalty
url https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/E8886973939249BD9A512A4CFFBA1388
work_keys_str_mv AT sumeyyearslankurtulus customerexperienceinhealthcareliteraturereview
AT emrahcengiz customerexperienceinhealthcareliteraturereview